Trulioo

Trulioo is a Canadian-based company offering web services that provide verification of traffic to websites.[4] It analyzes profiles and determines if traffic is coming from a human or from a bot. The purpose is to allow companies to focus marketing efforts on real traffic and not traffic generated by bots. It began as a service to Facebook in 2012 and as of 2014 includes verification for Google and LinkedIn.[5]

Trulioo
Private
IndustryFinancial Technology
Founded2011 (2011)
Vancouver, British Columbia, Canada
FounderStephen Ufford[1]
Tanis Jorge[2]
Headquarters
Vancouver,[3] British Columbia
,
Canada
Area served
Worldwide
Key people
Stephen Ufford, CEO and Founder[1]
Tanis Jorge, Director and Co-founder[2]
ProductsOnline Identity Verification
ServicesIdentity Verification
Websitewww.trulioo.com

History

Trulioo was founded by Stephen Ufford and Tanis Jorge. Both previously worked together on three startups in the consumer credit industry, with Ufford as CEO and Jorge as COO of Pharos Global Strategies.[6] They also held similar positions with iQuiri.com and NCB Data, both of which were sold to FreeCreditReport.com and Experian respectively.[6]

gollark: Oh, you mean the tailless fish.
gollark: The what?
gollark: Then a less general one since that took unboundedly large amounts of time to run.
gollark: Due to quirkiness with my design process, instead of starting with "calculator" I started with "highly general pattern matching and reduction engine".
gollark: osmarkscalculator™ is actually\* the closest\*\* available\*\*\* thing to Macron.

References
  1. "Trulioo is disrupting the traditional ID verification business by building cost-effective, advanced identity solutions for small and medium firms". Startup Beat. 2 January 2013. Retrieved 12 March 2014.
  2. "Tanis Jorge Contributor Profile". Huffington Post. Retrieved 12 March 2014.
  3. Lewis, Rob (11 January 2016). "Why Canada's Financial Technology Space Needs a United Voice". Techvibes. Retrieved 4 February 2016.
  4. "Trulioo Raises $6M". FinSMEs. 11 March 2014. Retrieved 11 March 2014.
  5. Ha, Anthony (11 March 2014). "Trulioo Raises $6M To Verify Online Profiles". Tech Crunch. Retrieved 11 March 2014.
  6. "The Pitch: Trulioo verifies ID via social networks". Silicon Valley Business Journal. 14 January 2011. Retrieved 12 March 2014.
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