Travel Insurance Direct

Travel Insurance Direct (TID) is an Australian travel insurance company headquartered in Sydney, Australia[1] for Australian and New Zealand residents travelling domestically or internationally. Its policies are underwritten by AXA.[2] TID was established in 2005[3] and is a part of the World Nomads Group,[4] a network of companies including World Nomads that supply and service customers with travel services.

Operations

TID runs all its operations from the World Nomads Group office, located in Sydney. In 2015, World Nomads Group was acquired by private health insurer nib for $95 million.[5] Along with travel insurance, TID also provide travellers with a unique travel app called Tripwise which allows travellers to access policy information, safety advice, travel guides and phrasebooks, from their mobile phone.[6]

Social awareness

TID is also a member of The Footprints Network,[7] a charity aggregator which provides online merchants with an easy way for customers to donate to local and international charities. Through The Footprints Network and donations made by TID customers, TID works closely with The Fred Hollows Foundation to help people to see the world. improve the health outcomes of people in Australia and around the world.[8] In 2014, TID sponsored a group of 20 students from Sydney's Mosman High School to travel to Cambodia to work with charity organisation Tabitha Cambodia as a part of their high school graduation celebrations.[9] With TID's support, the students raised $50,000 and were able to help rebuild 32 homes in the Kampong Chhnang Province.

Awards

TID won the CANSTAR award for 5-star Outstanding Value Car Insurance in 2014[10] as well as being voted a People's Favourite in the 2015 MOZO People's Choice Awards.[11] TID won the Best Creative Execution in the Outdoor Media Association 2014 Quarter 4 awards[12] for the unique bus wrap which featured in their 2014 ‘Just a TID’ advertising campaign.

Media appearances

TID is often used by Australian publishers including News.com.au,[13] Sydney Morning Herald Traveller[14] and The Australian[15] as a resource for travel related reporting. TID's travel safety experts have also appeared on Australian TV programs, The Today Show[16] and 7 News Sydney.[17]

Advertising

In 2014, TID partnered with creative agency AJF Partnership Sydney[18] to introduce a new advertising campaign that aimed to make the brand more memorable through using the acronym ‘TID’.[19] Using the slogan ‘For when things go just a TID wrong’, the campaign highlighted TID's role when people have the need for travel insurance.[20] The campaign featured a range of digital advertising, and outdoor media, including a bus wrap that highlighted how precarious it can be to catch public transport in foreign countries.[21] The campaign media was bought and placed by media agency, Hyland Media.[22]

gollark: Provide food, high saturation, make you glow (ideally green).
gollark: føøð
gollark: Also, why fake diamond?
gollark: <@372304663707385857> What about the nuclear pancakes and tritium lamps?
gollark: Maybe make one chocolate Tasty/Uplifting, another Mouldable/Tasty, and another don't know.

References
  1. "2014 CANSTAR Travel Insurance Awards" (PDF). CANSTAR. CANSTAR. Retrieved 27 July 2015.
  2. "Travel Insurance Direct International Travel Insurance". Finder.com.au. Retrieved 28 July 2015.
  3. "Who is TID?". Travel Insurance Direct. Retrieved 27 July 2015.
  4. "World Nomads Group". World Nomads Group. Retrieved 27 July 2015.
  5. Binsted, Tim. "nib acquires World Nomads Group for $95m". Sydney Morning Herald. Fairfax. Retrieved 27 July 2015.
  6. "New version of TID's Tripwise app free to all travellers". Travel Monitor. Retrieved 28 July 2015.
  7. "Business Partners". The Footprints Network. Retrieved 27 July 2015.
  8. "The Fred Hollows Foundation". The Footprints Network. Retrieved 27 July 2015.
  9. Schneider, Kate. "The surprising side of schoolies: Australian teens shunning Surfers Paradise to help others overseas". News.com.au. News Corp. Retrieved 27 July 2015.
  10. "2014 CANSTAR Travel Insurance Awards" (PDF). CANSTAR. Retrieved 27 July 2015.
  11. "2015 MOZO Peoples Choice Awards". MOZO. Retrieved 27 July 2015.
  12. "OMA Creative Collection Q4 2015". Outdoor Media Australia. Retrieved 27 July 2015.
  13. House, Alana. "Bucket drinks: the shock Schoolies danger". News.com.au. News Corp. Retrieved 27 July 2015.
  14. Spicer, Tracey. "New family holiday destinations: The exotic new hotspots". Sydney Morning Herald. Fairfax. Retrieved 27 July 2015.
  15. "Seven top tips for travelling alone from a travel safety expert". The Australian. News Corp. Retrieved 27 July 2015.
  16. "Australia at risk as Greece crisis worsens". NineMSN Finance. NineMSN. Retrieved 27 July 2015.
  17. "Stranded Aussies heading home from Bali". 7 News Sydney. Channel 7 Sydney. Retrieved 27 July 2015.
  18. "Travel Insurance Direct – Just a TID". AJF Partnership Sydney. Retrieved 28 July 2015.
  19. "Travel Insurance Direct aim to make brand name more memorable with AJF Partnership Sydney campaign". Mumbrella. Retrieved 27 July 2015.
  20. "Travel Insurance Direct aim to make brand name more memorable with AJF Partnership Sydney campaign". Mumbrella. Retrieved 27 July 2015.
  21. Hyland, Virginia. "Campaign: Travel Insurance Rolls Out Next Phase Of 'Just a TID'". B&T Online. Retrieved 27 July 2015.
  22. McGrath, James. "Hyland takes on $3m Travel Insurance Direct". AdNews Online. Retrieved 27 July 2015.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.