The Social Life of Information

The Social Life of Information is a 2000 book by John Seely Brown (the former Chief Scientist of Xerox Corporation and director of Xerox PARC) and Paul Duguid (Adjunct professor at the UC Berkeley School of Information), which discusses recently developed practices in the transmission of information in social and business contexts.

The authors argue that information technology needs to be considered in a broad context that includes the entirety of society and social resources, in contrast to the narrow focus on information that tends to be the framework of such technology – what the authors criticize as "tunnel design".[1] That is, increased technological delivery of information does not in and of itself contribute to a better future. The text, in part, analyzes examples of the office world's adoption of technology, offering a differentiated rather than an unquestioningly affirmative view of the effects.

User agents

Serving as an early example of the ambiguous utility of software to human, the authors discuss software known as autonomous agents which manipulate information. Different forms of such agents include information broker, product brokering, merchant brokering, and negotiation. The authors use an example of information brokering using the Macintosh program named Sherlock that searched for the word "knobot" via the Internet. Product brokering would be an example of an online bookstore sending a person an email about a book for sale based on the previous types of books the customer bought. Merchant brokering, now widely practiced, consists of finding the best price for a product. For example, eBay allows users, not necessarily in the same location, to buy new, used, or refurbished products through an auction, at a fixed price, or through negotiation.

This book has been republished in 2002 with a new introduction, by the Harvard Business School Press.

Reviews

Reviews of the book from professional journals include:

gollark: ~~Go is Not Good~~
gollark: Monoids.
gollark: ```Within the grove the mist thickened to a warm and bitter-tasting fog; from somewhere up ahead came the sound of bubbling water. The trees parted, and Djishin found himself in a clearing where four nuns in white robes sat contemplating a monolith of glistening black basalt. On its face were inscriptions such as the monk had never seen: (>>=) :: m a -> (a -> m b) -> m b return :: a -> m a“What is this stone, great ladies?” asked Djishin.“We call it the Monad,” said the first nun.“Why do you venerate it so?” asked Djishin.“Through it, we may touch the impure without being corrupted,” said the second nun. “We can fell a Maybe-tree with a Maybe-ax and always hear a Maybe-sound when it crashes down—even if the sound is Nothing at all, when the ax isn’t real or there’s no tree to fall.”```
gollark: …¿
gollark: JS is dynamically typed, look where that got usm

See also

Notes
  1. Seely Brown, John; Duguid, Paul (2017/2000). The Social Life of Information. Updated edition. Boston, Mass.: Harvard Business Review Press. ISBN 9781633692428. pp. 4-9 ("Introduction to the Original Edition").

References
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