The Richards Group

The Richards Group is an American advertising agency. It is the largest independently owned agency in the country.[1] Working with founder Stan Richards, there are 35 creative group heads.

The Richards Group
Private
IndustryAdvertising
Founded1976
Headquarters
Dallas, Texas
,
United States
Key people
Stan Richards, Founder and Creative Director
Websitewww.richards.com

Based in Dallas, Texas,[2] The Richards Group reports annual billings above $1 billion. Memorable work includes the Chick-fil-A Cows ("Eat Mor Chikin"),[3] and the Motel 6 campaign featuring Tom Bodett.

Major clients include or have included Fruit of the Loom, The Home Depot, Sub-Zero/Wolf, and Zales. The agency handles advertising, public relations, and promotions for dozens of clients nationwide, in addition to sports/entertainment marketing for colleges and universities.

The Richards Group is associated by common ownership with Houston advertising agency Richards/Carlberg. In 2014, a $10 million fundraising campaign was completed to rededicate the advertising and public relations department at the University of Texas at Austin, naming it the Stan Richards School of Advertising and Public Relations.

History

Key Dates:[4]

1953: Stan Richards begins doing freelance design work in Dallas.

1976: Company becomes a full-service advertising agency.

1986: Motel 6 is signed as a client.

2016:The Richards Group takes AOR (agency of record) for Blue Bell Creameries.[5]

2018: Dish Network selects The Richards Group as its new creative agency of record.[6]

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gollark: Lua can also do that.
gollark: I STILL haven't found a language I actually LIKE USING for LARGE THINGS.
gollark: Rust does, unfortunately, also do it, if slightly less so since you can run an async task synchronously.
gollark: Do you not know how bees work? Anyway, the Python/JSish way async is done is just awfully bad.

References
  1. "Stan Richards's Unique Management Style". Inc. Magazine. 2011-11-01. Retrieved 2014-10-21.
  2. "Company Overview of The Richards Group, Inc". Bloomberg. Retrieved 10 April 2018.
  3. "Chick-Fil-A Cows Infiltrate Cyberspace". AllBusiness. 2002-07-31. Retrieved 2009-09-21.
  4. "The Richards Group, Inc". Funding Universe. 2006-08-04. Retrieved 2009-09-21.
  5. Oster, Erik. "Richards/Carlberg Wins AOR Duties for Blue Bell Creameries". Agency Spy. Retrieved 13 April 2018.
  6. "Dish Network Taps Richards Group as New Creative Ad Agency". MultiChannel News. Retrieved 6 April 2018.


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