The Revolution (TV program)

The Revolution is an American health and lifestyle talk show that was broadcast by ABC from January 16 to July 6, 2012. Executive produced by J. D. Roth, the program focused on women's issues such as health and well-being, fashion, and home living, and also featured week-long storyline segments following life transformations by others (most commonly weight loss). It was hosted by five panelists specialized in a different subject area, including medical consultant Dr. Jennifer Ashton, fashion consultant Tim Gunn (of Project Runway), fitness trainer Harley Pasternak, home designer Ty Pennington (of Extreme Makeover: Home Edition), and therapist/relationship expert Dr. Tiffanie Davis.

Not to be confused with The Revolution (miniseries) or Revolution (TV series).
The Revolution
Presented byTim Gunn
Harley Pasternak
Ty Pennington
Jennifer Ashton
Tiffanie Davis
Country of originUnited States
Original language(s)English
No. of seasons1
No. of episodes≈105
Production
Executive producer(s)J. D. Roth
Running time60 minutes
Release
Original networkABC
Original releaseJanuary 16 –
July 6, 2012 (2012-07-06)

Replacing ABC's soap opera One Life to Live in its 2:00 p.m. ET timeslot, The Revolution was ultimately unsuccessful. It was the least-watched daytime program across the Big Three networks, and had lost roughly half of ABC's viewership in the timeslot in comparison to One Life to Live by March 2012. On April 11, 2012, The Revolution was canceled; following its series finale on July 6, it was temporarily replaced by the Good Morning America spin-off Good Afternoon America until the start of the 2012-13 season in September, when General Hospital was moved up into the timeslot.

Premise

The object of The Revolution was to effect positive change in the lives of women. Although the show's most prominent theme was women's weight loss, the show's other recurring themes involved promoting women's well-being, including mental health, style, and home environment.[1] The show featured various segments related to exercise, nutrition, fashion, medicine, and psychology.

Through casting calls, women would send to the producers videos of themselves explaining what about themselves they would like to change, chief among which would be their weight. Customized plans were then created off-screen to help each woman achieve her goals. The women would later appear on the program to present their progress and accomplishments, which was usually featured in the form of a week-long chronological timeline of their progress, and later segments which would check back again on their progress.

Ratings

The show never gained any foothold in the ratings. High-profile sponsorship with Macy's, guest appearances from stars like Toni Braxton and Dolly Parton, attempts to have hosts from higher-rated ABC daytime programs and actors from ABC primetime programs appear on the show all failed to draw viewers.

The Revolution was the lowest-rated show among all daytime programs on the Big Three television networks during its run.[2] From January to early April, The Revolution attracted on average an audience of 1.5 million viewers daily, of which 370,000 were in the women 18-49 targeted demographic.[3] By March, The Revolution had dropped to 1.3 million daily viewers, roughly half the viewership of One Life to Live.[4]

Cancelation

On April 11, 2012, three months after the show's debut, ABC canceled The Revolution, and renewed General Hospital and The Chew.[5] Its final episode aired nearly three months later, on July 6. The program was replaced the following Monday by the transitional series Good Afternoon America until September 10, 2012,[6][7] when General Hospital was moved up into the timeslot, and the 3:00 p.m. hour was given back to its affiliates as the recommended scheduling for Katie Couric's new, Disney/ABC-syndicated talk show.[8]

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References
  1. Petri, Erica (January 16, 2012). "Female health expert Jennifer Ashton ready to bring 'Revolution' to TV". USA Today. Archived from the original on August 28, 2012. Retrieved October 6, 2012.
  2. Lewis, Errol (March 16, 2012). "The Missing Link: What Happened to 'General Hospital's' Viewers on Friday, March 2, 2012?". Soap Opera Network. Retrieved October 6, 2012.
  3. Deadline (2012-04-11). "ABC's The Revolution Cancelled, General Hospital Renewed". Retrieved April 11, 2012.
  4. "ABC Renews 'General Hospital' and 'The Chew,' Cancels 'The Revolution'". The Hollywood Reporter. April 11, 2012.
  5. Deadline (April 11, 2012). "ABC's The Revolution Cancelled, General Hospital Renewed". Retrieved July 1, 2018.
  6. "Josh Elliott, Lara Spencer to Anchor 'Good Afternoon America'". The Hollywood Reporter. Retrieved 2018-10-10.
  7. The Deadline Team (May 21, 2012). "ABC Names Josh Elliott And Lara Spencer To Host 'Good Afternoon America' Run". Deadline Hollywood. Retrieved May 21, 2012.
  8. Andreeva, Nellie (2012-06-26). "'General Hospital' To Move To New 2 PM Slot On September 10". Deadline. Retrieved 2018-10-10.
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