The Penny Hoarder

The Penny Hoarder is an American personal finance website based in St. Petersburg, Florida. Owned by Taylor Media, The Penny Hoarder publishes multimedia content about the different ways people can make and save money. Founder and CEO Kyle Taylor started the website in 2010.[1]

History

In 2004, Kyle Taylor was a political science major at the University of South Florida. He campaigned for Working America as a freshman, and later worked for Clean Water Action. The next year, Taylor dropped out ahead of his second semester when he was offered a promotion and opportunity to work on a park bond campaign in Texas.[2] Taylor spent the next several years working on different campaigns across the country. Due to the nature of the work being sporadic and short-lived, he looked for side gigs while on the campaign trail to supplement, or in some cases replace, his income.[3] Taylor returned to Florida after a few years on the road and started accepting gigs on Craigslist.[4] With $50,000 worth of student-loan and credit-card debt, he started The Penny Hoarder to document the different ways he was making money.[5]

In 2015, his umbrella company and media startup, Taylor Media, acqui-hired Socialexis, a blog management firm founded by Alexis Grant.[6] Taylor opened an office in St. Petersburg, Florida, and began building an in-house team.

The Penny Hoarder is completely bootstrapped and brought in $20.8 million in revenue in 2016.[7] As of May 2017, The Penny Hoarder has 15 million unique monthly pageviews and 4.9 million Facebook likes.[8] In November 2017, The Penny Hoarder launched its brand new headquarters in downtown St. Petersburg, Florida and announced it would bring 165 more jobs to the Tampa Bay area by 2020.[9]

Leadership

The Penny Hoarder is led by Kyle Taylor, founder and CEO; Sharon Prill, chief operating officer; Curt Dailey, vice president of revenue operations; Yasmin Marinaro-Basone, vice president of publishing; and John Schlander, managing editor.

Prior to The Penny Hoarder, Prill was Chief Operating Officer at VitalWare, a healthcare revenue cycle SaaS solutions provider. A former group publisher and head of digital operations, Prill has over 18 years of product, media, sales and marketing leadership experience. Prill worked at several leading media companies, including The Seattle Times, Journal Communications and McClatchy Company.[10]

Before The Penny Hoarder, Dailey worked at Nielsen Media Research, where his responsibilities included operations leadership, resource management, budgeting and forecasting.

Marinaro-Basone is a digital marketing executive and entrepreneur. She worked previously with Penguin Random House, American Express and ShermansTravel.

Schlander was a 32-year veteran of the Tampa Bay Times (formerly called the St. Petersburg Times) before joining The Penny Hoarder editorial team in August 2016.

Content

The Penny Hoarder provides news coverage, personal stories and original reporting with a personal finance angle. There's a focus on reaching underserved readers who make less than the average household income and may feel alienated by most finance publications.[11]

The Penny Hoarder typically publishes more than 20 posts a week, with limited publishing on the weekends. Its sections include “Make Money,” “Save Money,” “Budgeting,” "Debt," “Retirement,” "Credit Scores," "Bank Accounts," "Investing," "Home Buying," "Taxes," and “Insurance.”

In addition to written articles on the website, The Penny Hoarder produces original videos, infographics and photo essays. Daymond John, Kevin Harrington and Samantha DeBianchi are some of the businesspeople who have been interviewed for the site.

Awards

In 2016, the Inc. 500 recognized The Penny Hoarder as the No. 32 fastest-growing private company and the No. 1 fastest-growing private media company in the country.[12] In February 2017, The Penny Hoarder ranked No. 2 on Entrepreneur's second annual Top Company Cultures list for small companies.[13] In July 2017, the Tampa Bay Business Journal named Taylor Media (The Penny Hoarder) the seventh fastest-growing private company in the region.[14]

For the second consecutive year, the Inc. 500 recognized The Penny Hoarder as the No. 1 fastest-growing private media company in 2017. The magazine also ranked the digital publisher 25th fastest-growing private company overall on its list.[15] In December 2017, Entrepreneur Magazine ranked The Penny Hoarder as the No. 72 most entrepreneurial company.[16]

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References
  1. "The Penny Hoarder". Inc.com. Retrieved 2019-07-29.
  2. Kyle Taylor (6 March 2017). "5 things managing political campaigns taught me about being a CEO". CNBC. Retrieved 7 August 2017.
  3. Andrew Warner. "How The Penny Hoarder became a $20M dollar blog". Mixergy. Retrieved 7 August 2017.
  4. Elizabeth Laiza King (21 June 2017). "Insights with Kyle Taylor, Founder of The Penny Hoarder, No. 1 fastest-growing private media company in the United States". HuffPost. Retrieved 7 August 2017.
  5. Emmie Martin (3 February 2017). "How one man went from $50,000 in debt to running a $20 million-in-revenue company in 6 years". Business Insider. Retrieved 7 August 2017.
  6. Taylor, Kyle (13 July 2015). "Taylor Media Announces Acqui-HIre" (Press release). St. Petersburg, Florida: The Penny Hoarder. Retrieved 7 August 2017.
  7. Sarah Sluis (28 February 2017). "The Penny Hoarder Made $20 Million Last Year Through Affiliate Marketing". AdExchanger. Retrieved 7 August 2017.
  8. Benjamin Mullin (31 May 2017). "This penny-pinching digital media company is on track to bring in $40 million this year". Poynter. Retrieved 7 August 2017.
  9. "The Penny Hoarder launches new St. Pete HQ, adding 165 jobs". 2017-11-14. Retrieved 2018-07-03.
  10. "The Penny Hoarder Names Publishing Executive Sharon J. Prill as Chief Operating Officer, Adds Journalism Veteran Molly Moorhead to Editorial Lineup". The Penny Hoarder. Retrieved 2019-07-29.
  11. Julia Rabin (24 February 2017). "Behind the Headlines With Lizabeth Landon Cole". Cision. Retrieved 7 August 2017.
  12. "The Penny Hoarder". Inc. 2017. Retrieved 7 August 2017.
  13. Entrepreneur Staff (21 February 2017). "Small-Sized Companies: The Best Company Cultures in 2017". Entrepreneur. Retrieved 7 August 2017.
  14. Jo-Lynn Brown (26 July 2017). "2017 Fast 50: Taylor Media (The Penny Hoarder)". Tampa Bay Business Journal. Retrieved 7 August 2017.
  15. Inc. 5000 (2017). "The Penny Hoarder". Inc. Retrieved 28 September 2017.
  16. "The Best Entrepreneurial Companies in America (72 of 360)". Entrepreneur. Retrieved 2018-07-03.
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