The Love Anthem

"The Love Anthem" is an Indian song done by Silambarasan with a thought of spreading the message of love world over, written, sung and composed by the actor. A version of the song was officially released on 27 December 2011.

"The Love Anthem"
Song by Silambarasan
Akon
Released27 December 2011
Recorded2011
Length2:42
LabelSony Music
Songwriter(s)Silambarasan
Producer(s)T. Rajender
Music video
"The Love Anthem" on YouTube

Development

In December 2011, Silambarasan revealed that he had recorded a promotional song promoting world peace, written in 96 different languages. Sony Music bought the rights of the song and launched a teaser version on 23 December 2011, with the actor revealing it was a "Christmas message to global fans".[1] The song composed by Silambarasan himself, featured Drums Sivamani on percussions, Dharan Kumar as a keyboardist and Ramji Soma as a sound editor. The 2 minute 40 second song teaser gained positive reviews and became popular on social networking sites.[2] Silambarasan announced that a final version would be released thereafter and announced his desire to bring in international artists Akon and Rihanna for the venture.[3] He subsequently headed to Los Angeles in January 2012 and recorded an original version of the song by himself at Frank Zappa's Studio with music producer Elan Morrison.[4] The failure to rope in the international artists prompted the project's producer, Silambarasan's father T. Rajender to lodge a police complaint against two agents who had misled his production company into supposed connections with the international artists concerned. Rajendar noted that the sound editor Ramji Soma and a Canadian entrepreneur Talvinder Bathh had charged Rs 1.2 crore () from his company and failed to return it despite promises made to sign on Akon, David Guetta and either Rihanna or Nicole Scherzinger for the project.[5]

In May 2013, Silambarasan was finally successfully able to bring in American hip-hop artist Akon to collaborate for an alternate version of the song, with the move being facilitated by Vameedharan of Tracktical Entertainment.[6] Akon flew into Chennai for a two-day stay, where he recorded the song and also shot for the music video directed by Vignesh Shivan at Binny Mills.[7] Silambarasan noted that this version would be more about "oneness and the need to spread love" and that the proposed filming with Akon had initially been long-delayed as a result of conflicting schedules.[8][9] The latest version of the song is yet to be released, with Silambarasan hinting in early 2014 that the song may be launched before the end of 2014.[10] In an interview in June 2015, he revealed that the venture would be resumed soon, though that he was busy with other commitments.[11] In June 2016, in an interaction through Periscope, Silambarasan revealed that he was still waiting for a female singer to collaborate with for the song and that he would only release the song thereafter those portions were recorded.

Music video

The music video from December 2011 features the actor-playback singer Silambarasan singing the song and a linguist helping him with lyrics. The video was directed by Vignesh Shivan, with still photographs by Karthik Srinivasan and costumes designed by Vasuki Bhaskar.

Legacy

The film Pyaar Prema Kaadhal takes it title from the lyrics of the chorus from the song. Produced by Yuvan Shankar Raja and starring Harish Kalyan alongside Raiza Wilson, the film began production during November 2017.[12][13]

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References
  1. "STR records a song on world peace". Sify.com. Retrieved 2016-09-24.
  2. "STR`s Love Anthem for world peace". Sify.com. Retrieved 2016-09-24.
  3. "No Akon, Rihanna for Simbu!". Timesofindia.indiatimes.com. 2012-01-02. Retrieved 2016-09-24.
  4. "STR records his Love Anthem in LA". Sify.com. Retrieved 2016-09-24.
  5. "Actor Rajendar pays for Akon, gets conned". Timesofindia.indiatimes.com. 2013-12-24. Retrieved 2016-09-24.
  6. "Relationship with Akon is fine, says Simbu". Timesofindia.indiatimes.com. 2013-12-27. Retrieved 2016-09-24.
  7. "STR has a ball with Akon!". Sify.com. Retrieved 2016-09-24.
  8. "Akon in Chennai to record Simbu`s new `Love Anthem` (With Image)". Sify.com. Retrieved 2016-09-24.
  9. Shenoy, Sonali (2013-05-08). "Veshti-clad Akon does the kuthu with Simbu!". The New Indian Express. Retrieved 2016-09-24.
  10. Shenoy, Sonali (2014-01-27). "Simbu to Get Hitched by December?". The New Indian Express. Retrieved 2016-09-24.
  11. "ASKSTR simbu chat - Tamil Movie News". Indiaglitz.com. 2015-06-02. Retrieved 2016-09-24.
  12. https://www.behindwoods.com/tamil-movies-cinema-news-16/harish-kalyan-raizas-pyaar-prema-kaadhal-shooting-update.html
  13. https://www.behindwoods.com/tamil-movies-cinema-news-16/harish-kalyan-and-raizas-film-titled-pyaar-prema-kaadhal.html
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