The List (company)

The List Partners, Inc. is a subscription‐based, sales intelligence resource for companies targeting North American and United Kingdom marketing, advertising, and media decision makers.[2] The List maintains a large relational database of in-depth company profiles and information of corporations, advertising agencies, marketing agencies, and decision maker contacts in the U.S. and Canada.[3]

The List Partners, Inc
Private
IndustryNew business development
Founded1995
HeadquartersAtlanta, Georgia
Key people
Todd Knutson, Chairman[1]
Dave Currie, President
ServicesSales intelligence, lead generation
Websitewww.thelistinc.com

Verified every 120 days, the majority of subscribers to The List are business development professionals seeking leads for ad agency business development, ad sales, sports and event sponsorships, recruiting, and other marketing opportunities.[4]

Brands associated with The List Online & List Partners Inc.
  • AdDataExpress
  • DailyVista
  • Winmo
  • Catapult New Business
  • AgencySquared

History

The List Online was initially built as a database for photographers looking to acquire new business. In 2000, ownership transferred to Todd Knutson who then turned the platform into a prospecting resource for sales professionals in media advertising, sponsorship sales, agency new business and advertising technology.

Since then, the holding company name has changed to List Partners, Inc. and now offers a suite of business development products and services, enabling sales teams to become more efficient by spending less time looking for new business opportunities and more time building relationships with top prospects instead.

In 2015, List Partners Inc. acquired AdDataExpress, combining that platform with The List Online to create a new sales intelligence platform called Winmo.

In May, 2018, List Partners Inc. acquired agency search consultancy AAR Partners.[5]

Headquarters

Located in Atlanta, GA, The List moved its headquarters into a 10,000 square foot space in Buckhead in January 2011.[6]

Awards and honors

In 2015, The List was named one of the 101 Best and Brightest Companies To Work For in Atlanta by 101 Best and Brightest Companies to Work For™.[7]

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References
  1. "Todd Knutson: Executive Profile & Biography". Bloomberg Businessweek.
  2. "The List". Manta.
  3. "The List Builds Big Media Database Onto SugarCRM Foundation". ECT News Network.
  4. "Global Ad Source partners with The List". Adfinitum.
  5. "List Partners Acquires AAR Partners". Winmo. 2018-05-08. Retrieved 2020-05-22.
  6. "The List Inc. Expands Into 10,000 SF at Piedmont Court" (PDF). KaufmanInc.com.
  7. "Atlanta 2015 Winners of 101 Best and Brightest Companies To Work For™". 101 Best and Brightest Companies To Work For™.
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