The Carnation Contented Hour

The Carnation Contented Hour was a long-running radio music series, sponsored by the Carnation Milk Company, which premiered April 26, 1931 on the regional NBC West Coast network. The full network series began January 4, 1932, on the Blue Network and was broadcast for two decades until its final broadcast on CBS December 30, 1951.[1]

The Carnation Contented Hour
Percy Faith conducting his orchestra
GenreTraditional mainstream American music
Running time30 minutes
Country of originUnited States
Language(s)English
SyndicatesNBC West Coast
Blue Network
NBC
CBS
StarringJosephine Antoine
Reinhold Schmidt
Buddy Clark
Dinah Shore
Tony Martin
Jo Stafford
Dick Haymes
AnnouncerVincent Pelletier
Jimmy Wallington
Holland Engle
Written byAlbert Hansen
Directed byRobert Redd
Produced byCharles Cottington
Robert Redd
Original releaseApril 26, 1931 – December 30, 1951

With its opening theme, "Contented," the musical variety show featured Josef Pasternack conducting until he died of a heart attack during a rehearsal. Leroy Shield and other conductors played four-week tryouts until the network settled on Percy Faith and his orchestra.[2]

Performers varied but usually included Buddy Clark, vocalist; Reinhold Schmidt, bass; and Josephine Antoine, soprano. The announcer was Vincent Pelletier. The program's producers were Harry K. Gilman and C. H. Cottington.

Until October 24, 1932, the program featured Gene Arnold and Herman Larson, broadcast over NBC Blue on Mondays at 8 p.m. Clark joined the cast on October 31, 1932. From October 2, 1949, until December 30, 1951, it aired Sundays on the Columbia Broadcasting System with Dick Haymes and Jo Stafford co-hosting.

WWII

During World War II, the Armed Forces Radio Service obtained rights to rebroadcast the program to military personnel. Recordings were made on 16" electrical transcription discs for playback at 33​1⁄3 rpm over AFRS. Commercial messages were edited out, and the program was re-titled The Melody Hour.

Ted Dale succeeded Faith as musical director in 1949. Dale brought a dramatic and theatrical quality to the program with energetic, colorful arrangements.

Jay Hickerson's The Ultimate History of Network Radio Programming and Guide to all Circulating Shows indicates the program aired on NBC at 8 p.m. from October 31, 1932, moving to 10 p.m. from November 21, 1932, until September 26, 1949. He reports that 43 recorded shows are available, 36 bearing dates.[3]

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References
  1. Dunning, John (1998). On the Air: The Encyclopedia of Old-Time Radio (Revised ed.). New York, NY: Oxford University Press. p. 139. ISBN 978-0-19-507678-3. Retrieved 2019-10-11. The Carnation Contented Hour, traditional.
  2. Holden, Alfred. "The Streamlined Man," Taddle Creek, December, 2000.
  3. Hickerson, Jay. The Ultimate History of Network Radio Programming and Guide to all Circulating Shows. Hamden, Connecticut: Hickerson, 1992.

Sources
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