The Blue Book (India)

The Blue Book is a publisher of discount coupon books for restaurants, beauty spas, hotels and leisure destinations in India. The Blue Book originated in Hyderabad, India in 2013 with its distribution currently concentrated around the city of Hyderabad. The first edition of The Blue Book was published on 8 February 2013.[1] The Blue Book is published once in a year and its vouchers stay valid for the entire year.[2] The Blue Book is privately owned, founded and funded by Varun Kumar Akula, its current director.[3]

The Blue Book
IndustryDiscounts and allowances/Classified advertising
Founded2012 (2012)
FounderVarun Kumar Akula
Headquarters
Hyderabad
,
India
Number of locations
Hyderabad
Area served
Hyderabad
Key people
Varun Kumar Akula
ProductsThe Blue Book
Number of employees
50

Business model

The Blue Book associates with restaurants, retail brands and leisure destinations to sign up for the scheme each year. Each outlet is allocated space in the book to feature discount vouchers in the appropriate category. Users have to tear out the vouchers and present it to the concerned person at the outlet to avail the offer. The merchant/outlet discounts the bill on payment by the appropriate amount. The Blue Book generates revenue through sale of the books, advertising and premium positions in the book.

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References
  1. "Blueisglue". The New Indian Express. 6 March 2013. Retrieved 23 January 2014.
  2. "Paint the city blue". The New Indian Express. 11 February 2013. Retrieved 23 January 2014.
  3. "Enticing Hyderabad one coupon at a time". The New Indian Express. 21 March 2013. Retrieved 23 January 2014.
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