The Ant Farm

Ant Farm is an entertainment marketing and advertising agency owned by DDB Worldwide and part of the Omnicom Group.

Ant Farm
Subsidiary
Industry
FoundedDecember 2, 1996 (1996-12-02) in Los Angeles, California, United States
Founders
  • Barbara Glazer
  • Michael Greenfeld
Headquarters
Los Angeles, California, United States
Key people
  • Doug Brandt (CEO)
  • Melissa Palazzo Hart (President)
  • Rob Troy (CCO)
Websitewww.anfarm.net

History

Founded in 1996 by Barbara Glazer and Michael Greenfeld, the agency became well known for its work on motion picture trailers and commercials.[1] It was sold to DDB in 2002, and Glazer and Greenfeld left in 2007.[2]

Ant Farm has multiple divisions: Theatrical, Games, Broadcast, Digital, Design, and Experiential. Ant Farm's theatrical arm is Industry Creative, which has created award-winning campaigns for the "Transformers" franchise and American Hustle.

On July 26, 2018, Ant Farm's parent company, Omnicom, announced that it would be closing Ant Farm due to a lack of profitability. The last day of operations is expected to be sometime in September of 2018.[3]

Awards

In April 2014, the agency won seven Game Marketing Awards, including a Gold Award for "Best Showing at a Trade Event: E3 Experience" (Activision/Blizzard Entertainment). During 2013, Ant Farm won the Key Art Awards' "Grand Gold/Best of Show" in the Audio Visual/Teaser category for its campaign promoting, The Wolf of Wall Street. Ant Farm won a 2013 Silver Cannes Lions Award; was named the Game Marketing Awards "Agency of the Year" for 2013 and 2011 respectively. Ant Farm recently produced the trailer for Activision's "Call of Duty: Advanced Warfare". The trailer has received more than 18 million views since its release on May 2, 2014.

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References
  1. Jonathan Bing, "Big six hitching hopes to trailers.", Variety, July 9, 2003  – via HighBeam Research (subscription required) .
  2. Gail Schiller, "Ant Farm founders burrow out", The Hollywood Reporter, September 18, 2007.
  3. Hayes, Patrick Hipes,Dade (2018-07-27). "Ant Farm, A Mainstay Of Hollywood Marketing, Is Shutting Its Doors". Deadline. Retrieved 2018-08-07.


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