Swift Response
Swift Response, LLC is an American company specializing in adhesive bonding products based in Weston, Florida.[1] It was incorporated on February 28, 2011, by Philip (Phil) and Alan Swift.[2] As of August 2019, the company employs 100 people led by chief executive officer Phil Swift.[1]
Private | |
Industry | Chemical industry |
Founded | February 28, 2011 |
Founders |
|
Headquarters | , U.S. |
Area served | United States |
Key people | Phil Swift (CEO) |
Products |
|
Number of employees | 100 (2019) |
Website | flexsealproducts.com |
Products
Swift Response makes a line of adhesive bonding products that are based around the concept of liquid rubber.[3] Flex Shot was released as an alternative to a caulk gun.[4] Flex Tape was released as a waterproof tape.[5] Flex Glue was released as a fix-all adhesive.[6]
Advertising
Swift Response has gained attention for its television advertising, which Inside Edition says has some exaggerated implied claims about the lifespan of the bond.[7] The adverts have become Internet memes.
Since 2013, Swift Response has sponsored NASCAR Xfinity Series team JD Motorsports,[8] sponsoring drivers like Ross Chastain, Landon Cassill and Jeffrey Earnhardt among others.[9] During one 2017 race, Flex Tape was used to repair crash damage on the car the company sponsored, which was driven by Garrett Smithley.[10]
References
- Arrojas, Matthew (August 23, 2019). "Weston-based Swift Response to release new product in retail stores". The Business Journals. Retrieved September 29, 2019.
- "Electronic Articles of Organizaton For Florida Limited Liability Company". Sunbiz.org. February 28, 2011. Retrieved September 29, 2019.
- "Flex Seal Reviews – Flex Seal Liquid, Flex Seal Tape and Flex Seal Brite Spray". Cleveland Hall Design. Retrieved May 19, 2018.
- "Flex Shot Review 2015: Does It Work?". Waffles At Noon. April 8, 2015. Retrieved May 26, 2018.
- Ebsen, Robert. "I Am Holding It All Together with (Flex) Tape". The Front Page Online. Retrieved May 26, 2018.
- "How Effective Is Flex Glue? Inside Edition Puts 'As Seen on TV' Adhesive to the Test". Inside Edition. April 30, 2018. Retrieved May 26, 2018.
- "Are The Commercials Hyped Up? Investigation Tests Whether 'Flex Tape' Can Hold a Boat Together (Inside Edition)". Yahoo News. September 21, 2017.
- "Flex Seal returning to JDM for sixth season". Jayski's Silly Season Site. ESPN. January 31, 2018. Retrieved May 19, 2018.
- "Sponsor Search Page". Racing Reference. Retrieved May 26, 2018.
- Jordan, Jerry. "Garrett Smithley brings home Top 5 at Daytona for JD Motorsports". Kickin The Tires. Retrieved May 26, 2018.