Suhel Seth

Suhel Seth is a businessman and owner of a New Delhi-based branding and marketing firm.[1][2]

Suhel Seth
NationalityIndian
OccupationBusinessman
Spouse(s)Sandhya Narain (1989-1993), Lakshmi Menon (model)

Controversies and sexual harassment allegations

In 2011, tobacco major ITC filed two separate suits against Suhel, claiming his tweets and newspaper articles against its chairman, YC Deveshawar, as defamatory. ITC officials alleged that Seth had been making such comments since 2007, when the company terminated its contract with his firm, Equus. Suhel responded through a tweet claiming that his account was constantly hacked into and that he was taking steps.[3]

In 2014, during a panel discussion on sports conducted as part of the Times Literature Festival in Mumbai, Seth failed to recognise Viren Rasquinha, the former captain of India's national field hockey team, and questioned the latter's involvement in the event. Seth was subsequently forced to apologise after a public outcry.[4]

In 2018, Seth was accused of sexual harassment by over 20 women that included model Diandra Soares,[5] filmmaker Natashja Rathore, and writer Ira Trivedi, in a social media backlash referred to as India's Me Too movement. This led to Tata Sons, the holding company of the Tata Group, terminating Seth as its brand consultant. [6][7][8]

This followed beverage maker Coca-Cola’s public release that its long-standing association with Seth and his company, Counselage, stands dissolved. “He is not a consultant for the board or company presently”, the statement said, adding that it took this step in the wake of ongoing allegations against Suhel in the #MeToo movement.[9]

Post Coca-Cola, Adani Group too reportedly terminated Suhel's contract as branding consultant. The group stated the contract that had ended in September 2018 shall not be renewed. “Mr Suhel Seth was consulted for a short-term project which expired in September 2018. He is no longer associated with the Adani Group.”, it said on Twitter.[10] Two other Indian conglomerates, Mahindra Group and JSW Group, followed suit claiming not to be associated with Seth on any project.[11]

Career

In 1996, Seth and his brother founded the advertising agency Equus.[12] He started Counselage India, a consultancy firm in 2002, of which he is still a managing partner.

References
  1. Mumbai, Shefali Anand in New Delhi and Megha Bahree in (28 October 2011). "Insider-Trading Arrest Hits Home in India" – via www.wsj.com.
  2. "Subscribe to read | Financial Times". www.ft.com.
  3. Dasgupta, Writankar Mukherjee & Reshmi. "Suhel Seth sued by ITC for Rs 200 crore over Tweets" – via The Economic Times.
  4. FP Staff (8 December 2014). "Suhel Seth vs Viren Rasquinha Twitter war: 'God can't be an expert in every field, so he created Suhel Seth.'". Firstpost. Retrieved 23 September 2016.
  5. DelhiOctober 17, India Today Web Desk New; October 18, 2018UPDATED:; Ist, 2018 14:22. "Suhel Seth shoved his tongue down my mouth. I bit him: Diandra Soares". India Today.CS1 maint: extra punctuation (link) CS1 maint: numeric names: authors list (link)
  6. MumbaiOctober 29, Sahil Joshi; October 29, 2018UPDATED:; Ist, 2018 13:34. "Tata Group fires Suhel Seth after #MeToo allegations". India Today.CS1 maint: extra punctuation (link) CS1 maint: numeric names: authors list (link)
  7. Quint, The (29 October 2018). "Tata Group Terminates Suhel Seth's Contract Over MeToo Allegations". TheQuint.
  8. "Tata Sons Ends Contract With Suhel Seth Over #MeToo Allegations". NDTV.com.
  9. Bhushan, Ratna. "#MeToo impact: Suhel Seth not a consultant presently, says Coca-Cola" – via The Economic Times.
  10. "Before Tata Sons, Suhel Seth had lost Adani Group contract". 30 October 2018.
  11. Chhibber, Maneesh (3 December 2018). "Before any election, trust Rahul Gandhi's frenemies to lend Modi's BJP a helping hand".
  12. "Suhel Seth: I have never ever uttered a lie in my life".


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