Stoats Porridge Bars

Stoats is a British company which sells porridge and other oat based products based in Edinburgh, Scotland. Stoats was founded in 2005 and retails in Britain and other countries.

Stoats Porridge Bars Ltd
Private
IndustryBaked goods
Founded2004 (2004)
FoundersTony Stone and Bob Arnott
HeadquartersEdinburgh, Scotland, UK
Area served
Worldwide
ProductsPorridge, Muesli, Oat bars
Websitewww.eatstoats.com
Stoats Tropical Fruit Porridge

History

Porridge producer Stoats was founded by Tony Stone and Bob Arnott. Originally planning to sell porridge in the centre of Edinburgh in a large café bar, Stone and Arnott could not secure funding. With help from The Prince's Trust, they began a business selling hot food at UK music festivals and farmers' markets in a converted hot dog cart named the "Stoats Porridge Bar".[1]

The Edinburgh food company progressed from the porridge trailer to marketing porridge oat bars, as the bars had become popular in Scotland. Waitrose, a supermarket chain was looking to expand in Scotland and started stocking Stoats porridge oat bars.[2]

Initially based in Scotland, Stoats is now sold at Tesco and Waitrose. Stoats provided 10,000 porridge bars to runners in the 2007 New York Marathon and 26,000 bowls of porridge to athletes at the 2012 London Olympic Games.[3]

Approach

It is the intention of Stoats to "modernise porridge". Stoats founder Tony Stone said that Stoats' recipe makes it lighter and fluffier with a much better texture.

Stoats now sell a range of oat based products including porridge, quick porridge, porridge oat bars and oatcakes.[4]

PR and Sponsorship
The Annual Loony Dook held on 1 January.

In 2007 Stoats broke the Guinness World Record for the largest bowl of porridge ever made. The 81.2 kg bowl was equivalent to 2000 normal-sized bowls. The event was staged at the Castle Street Farmers' Market in Edinburgh.[5]

In 2016 Stoats were title sponsor of the Loony Dook.[6]

Stoats was the official 2016 partner of the World Porridge Day. [7]

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References
  1. "Tony Stone profile - We are always looking at new things". Stoats history. Daily Record. 28 January 2014.
  2. "Waitrose boost for Stoats porridge pots". HeraldScotland. 27 June 2013.
  3. "Stoats bars get UK-wide supermarket break". Daily Business. 6 January 2015.
  4. Boase, Tessa (11 January 2008). "Breakfast: The return of porridge". Daily Telegraph.
  5. "Porridge bowl sets world record". BBC News. 15 September 2007.
  6. "Hogmanay 2015". The Telegraph. Daily Telegraph. 18 December 2015.
  7. "World Porridge Day 10 October 2016". Marys Meals a simple solution to world hunger. Marys Meals. 8 October 2016.
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