Steve Rocco

Stephen Salvadore Rocco (born January 16, 1960)[1] is an American businessperson and skateboarder. He founded World Industries with Rodney Mullen. He has since sold the company and is currently retired.

For the American politician, see Steve Rocco (politician).

Career

Rocco is an important figure in the early popularity of street skateboarding in the 1990s.[2] His ads were direct messages to the consumer in words that resonated with the skateboarders of the time. He is the co founder of Blind, 101, Plan B and Duffs.

Rocco is the subject of the theatrically released 2007 documentary The Man Who Souled The World.[2][3]

gollark: @Taikagreippi: um, I had a heuristic for it.
gollark: Can they?
gollark: But what if somebody accidentally plugs potatOS into an outlet?
gollark: I really need to switch my internal storage network to a more integrated system than the current Wyvern array with random IO tacked on and an external furnace setup.
gollark: Pearls are basically free, obsidian is easy via portal hackery.

References
  1. "Steve Rocco Profile < Skately Library". Skately Board Shop.
  2. Hall, Stan (October 5, 2007). "Beyond the Multiplex". The Oregonian.
  3. "He cultivated skateboard culture". Los Angeles Times. October 5, 2007.
    • Mullen, Rodney (2004). The Mutt: How to Skateboard and not Kill Yourself. Regan Books.


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