Steve Harrison (advertising)

Steve Harrison is a British copywriter, creative director and author who is regarded by Campaign Magazine as the greatest Direct Marketing Creative of his generation.[1] He has won more Cannes Lions awards than any other Creative Director in the World.[2]

Steve Harrison
Born
Blackpool, United Kingdom
NationalityBritish
Alma materUniversity of Manchester
OccupationAdvertising executive, copywriter, creative director, author

Career in Advertising

Born in Blackpool, Steve Harrison completed a doctoral thesis on American Society, Cinema and Television:1950-1960 at the University of Manchester.[3] At the age of 30 he travelled to London and secured a researcher position at Ogilvy & Mather.[4] After 11 months he was hired as a Copywriter at Ogilvy and Mather Direct after their Global Vice-Chairman, Drayton Bird, noticed a report that Harrison had written.[5] In 1989 he was made Head of Copy at the agency and by 1997 he was European Creative Director.[6]

In 2001 Harrison founded what was known as Harrison Troughton Wunderman [7] after the Wunderman owned agency Impiric purchased Harrison's Agency, HPT Brand Response.[8] The Agency went on to produce a number of award-winning campaigns for brands including Xerox, IBM, Microsoft, Vodafone, and Rolls Royce.[9]

In 2006, Harrison became the first Creative Director to head up the Direct Jury at the prestigious Cannes Lions International Festival of Creativity.[10]

In 2007 Steve Harrison stood down as Worldwide Creative Director of Wunderman following a management restructure of the Advertising Agency.[11]

Awards

Harrison has won three gold, five silver and two bronze Lions for his work.[12]

Study of Howard Gossage

In 2012 Steve Harrison authored a book on the Advertising pioneer Howard Gossage entitled 'Changing the world is the only fit work for a grown man'.[13] Harrison's study of Howard Gossage began when he came across Gossage's book 'Is there any hope for Advertising' in the library of Ogilvy and Mather New York.[14]

Harrison started out intending to make a documentary about Howard Gossage with a friend, he wrote a treatment for this documentary which then became the outline for his book.[15]

Published works

In 2010 Steve Harrison authored the book 'How to do better creative work'.[16] In their review of the book, Campaign Magazine called it 'Essential reading for anyone looking to demystify the creative process'.[17] The book became the most expensive advertising book of all time when it was traded on Amazon.com at $3,000 a copy.[18]

References
  1. IDM profile of Steve Harrison
  2. Steve Harrison's Cannes Lions Awards
  3. Steve Harrison education
  4. Steve Harrison career background
  5. Steve Harrison Biography from Brand Republic
  6. Steve Harrison career progress
  7. Bloomberg profile of Steve Harrison
  8. Formation of HWT from HPT Brand Response
  9. HTW Client list
  10. Steve Harrison Chairs Direct Jury at Cannes
  11. Steve Harrison departure from Wunderman
  12. Steve Harrison Cannes Lions wins
  13. Adweek profile of Steve Harrison's book on Howard Gossage
  14. Interview with Steve Harrison on Howard Gossage
  15. Interview with Steve Harrison on the creation of his Howard Gossage book
  16. Marketing Magazine's review of Steve Harrison book on how to do better creative work
  17. Campaign Magazine quotation on Steve Harrison's book
  18. Details of Harrison's book trading online
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