Sterling-Lindner Co.

Sterling Lindner Davis (SLD) was a major department store in downtown Cleveland's Theater District which operated from 1845 (with the founding of Sterling & Welch) to 1968.[1] The retailer was primarily known for displaying the largest decorated Christmas tree in the state of Ohio, this tradition started in 1927.[2] At their peak, Cleveland's department stores (May, Higbee's, Bailey's, Taylor's, Halle, and SLD or the big six) were one of the largest shopping districts in the United States.[3] Before the explosive growth of Cleveland's suburban post World War II housing boom, people would flock to downtown's Euclid Avenue dressed in the finery of their Sunday best to shop in these huge stores that carried everything from clothing and jewelry to furniture and housewares.[4] Though the idea of the largest tree in Cleveland is an attributed to Higbee's in A Christmas Story in 1983, the tradition was actually that of SLD, not Higbee's, which were in fact (along with May and Halle) huge rivals and constantly attempting to outdo each other in ever growing extravagance of merchandise and audacity of style.

Sterling-Lindner Davis & Co.
Department store
IndustryRetail
FateSold to Allied Stores in 1949
Founded1845 (Sterling & Welch)
Defunct1968
Headquarters1255 Euclid Avenue Cleveland, Ohio
ProductsClothing, footwear, bedding, furniture, jewelry, beauty products, and housewares.
WebsiteNone

Sterling Lindner Davis was a conglomeration of three previously separate companies:[5] Sterling & Welch, Lindner Co., and W. B. DavisCo.[1] Lindner & Davis was bought by Allied Stores in 1947, which then bought out Sterling & Welch, and the store became known as Sterling Lindner Davis in 1951.[1] The store closed to little notice (due to the birth of malls and outlets) in 1968. By the end of the 1990s, none of the "big six" Cleveland department stores was still in operation.[3]

See also

References
  1. Grabowski, John J., ed. (1998-03-27). "Sterling-Lindner Co.". The Encyclopedia of Cleveland History. Case Western Reserve University. Retrieved 2015-08-26.
  2. "The Iconic Sterling Lindner Davis Christmas Trees". Design Culture Cleveland (blog). 2012-12-23. Retrieved 2015-08-26.
  3. "Downtown Department Stores". Cleveland Historical. Retrieved 2015-08-26.
  4. "Sterling-Lindner's Tree and other Holiday Traditions-Cleveland Memories Wants Your Stories". Plain Dealer. 2011-10-26. Retrieved 2015-08-26.
  5. Hansen, David (2010-12-05). "Sterling Lindner Davis Department Store". Cleveland Centennial (blog). Retrieved 2015-08-26.

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