State Drinks

'STATE Drinks' is a Danish beverage company which produces energy drinks. The company is based at Hauser Plads in Copenhagen.

STATE Drinks
Private
IndustryFood & Drink
Founded2014 (2014)
FounderJon Andersen and Kim Have
HeadquartersCopenhagen, Denmark
Area served
Nordic countries
Key people
Jon Andersen (CEO)
ProductsEnergy drinks
Websitestatedrinks.com

History

STATE Drinks was founded at the initiative of former semi-professional footballer Jon Andersen and Kim Have in collaboration with a group of 11 investors. Among the investors are professional Danish footballer Christian Eriksen and UCPH professor Jens Bangsbo. The first products were launched in 2015 through Danish 7 eleven stores and sold out in two days.[1]

STATE energy drinks were introduced in Sweden and Finland in May 2017.[2]

Product

STATE contains Isomaltulose which is digested more slowly and steadily than other types of sugar. Other ingredients are caffeine, taurine and B6 and B12 vitamines.

Distribution

STATE is sold through 7-Eleven, OK, Q8, Fitness World, Normal and several other stores. It is also available online from the company website.

Marketing

STATE Drinks is promoted by a number of ambassadors:

gollark: Well, it's bitcoin *ore*, you need to refine it into bitcoin and then blockchains.
gollark: Some naturally formed bitcoins.
gollark: Now to descend into the mines.
gollark: It's an esolang *and* a magic mod!
gollark: Yes, go psi, for it is good.

References
  1. "Iværksættersucces: Jon og Kim slukker din tørst" (in Danish). Metroxpres. Retrieved 2014-09-18.
  2. "Wozniacki bliver frontfigur for dansk energidrik" (in Danish). Food Supply. Retrieved 11 July 2017.
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