Speight's

Speight's is a brewery in Dunedin, New Zealand. The brewery is owned by the Japanese-controlled holding company Lion. The brewery is best known for its Gold Medal Ale, one of the best-selling beers in New Zealand. The brewery also gave rise to a chain of Speight's Ale House pubs across New Zealand.

Spieght's
Private
IndustryBeverages
Founded1876
FounderWilliam Dawson 
HeadquartersDunedin, New Zealand
ProductsLager
OwnerLion
Websitewww.speights.co.nz

History

The brewery was established in Dunedin in 1876 by James Speight, Charles Greenslade and William Dawson. In 1880, Speight's won a gold medal at the Melbourne International Exhibition, giving rise to the Speight's Gold Medal Ale brand. By 1887 it has become the largest brewery in New Zeaalnd, and had expanded to a sufficient size that it exported beer to Australia the Pacific Islands. In 1923, Speight's merged with nine other brewies to form New Zealand Breweries. In 2001, production expanded to the Lion brewery in Newmarket, Auckland. [1]

Brands
Sign at the Speight's Brewery in Dunedin

Speight's Gold Medal Ale is the brewery's best known beer. Though marketed as an ale, as it was in the past, it is actually a New Zealand Draught-style lager, brewed using lager yeast and lagering techniques.

In addition to its main Gold Medal Ale brand, Speight's also makes beers under the Speights Summit and the Speight's Craft ranges of beer, the latter including the Speight's Old Dark, Speight's Distinction Ale, and Speight's Triple Hop Pilsner, all of which are lagers of varying colour.

Speight's also produces a cider.

The Speight's Building

The Speight's brewery building in a prominent landmark in central Dunedin, located just to the west of The Exchange at the corner of Rattray and Maclaggan Streets and extending up the hill into City Rise.

The earliest parts of the building date back to 1876, with several major extensions and renovations in the years since, most notably extensions in 1938 designed by Harry Mandeno. The most recent renovation was to provide earthquake strengthening in 2012–14.[2]

Regular guided tours of the building are run by the brewery for members of the public.

Marketing

Speight's label features three eight-pointed stars. These stars come from both the original provincial arms of Otago, and the fact that Speight's was awarded gold medals at brewery awards in three different countries in 1877.

The Speight's brand was removed by New Zealand Breweries in August 1960 and replaced with the Lucky brand. However, the public response was less than favourable, so the Speight's brand was brought back into production in October of that year.

More recently, Speight's Southern man advertising campaign has been popular and long running. Speight's main marketing slogan, "Pride of the South", has been used in association with these advertisements for a number of years. One popular advertisement featured the Cardrona Hotel pub. Speight's later built a loose replica of this building in Mt Eden, Auckland, as part of its national marketing scheme.

At the site of their Dunedin plant the company has installed a tap that pumps water up from a spring deep below the brewery, thus providing fresh, pure water free of charge. This tap was at the centre of an April Fool's joke in 1998 when the Otago Daily Times reported that, just for that day, Speight's beer would flow, free of charge, from that tap.[3]

Sponsorship

Speight's has a long-standing relationship with rugby union in the Otago and Southland regions. In 1977, the brewery began sponsoring the Dunedin club championship. The brewery currently has sponsorship arrangements with the Otago Highlanders, Otago Rugby Football Union, and Southland Rugby Football Union.

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References
  1. "Brand History," speights.co.nz, 2017. Retrieved 16 June 2020.
  2. Houlahan, Mike "Historic brewery gets upgrade," stuff.co.nz, 17 August 2012. Retrieved 31 May 2020.
  3. "Celebratory offer of free beer should go down well". Otago Daily Times. 1 April 1998. Archived from the original on 15 August 2008. Retrieved 15 August 2008.

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