Soreen

Soreen is a brand of malt loaf and is owned by Mark and David Samworth.[1][2], a food manufacturing company based in Leicestershire.

The creator of Soreen, John Rahbek Sorenson, arrived in England in 1920.[3] He purchased a property in Manchester two years before setting up John Sorenson Bakery Equipment & Co. Over the course of the next several years, he began to produce and sell his own baked goods.[3]

In 2013, the company's revenue grew 20% to £30m,[4] and in 2014 the Soreen brand was acquired from the McCambridge Group by the Samworth Brothers for an undisclosed sum.[5] As of December 2018, the company employs 126 at its Manchester factory, and its products are consumed by roughly 28.5% of households in the UK.[6] They distribute 1.5 million loaves per week.[7]

References
  1. Warnes, Sophie (2015-03-25). "Buy these 11 things and you are unwittingly funding the Tories". mirror. Retrieved 2018-03-18.
  2. "Ginsters' £100,000 government donation during 'pasty tax' – British Baker". bakeryinfo.co.uk. Retrieved 2018-03-18.
  3. "Our History". Soreen.com. Retrieved 2017-12-10.
  4. Begum, Shelina (February 27, 2014). "Soreen's sales leap 20 per cent". men.
  5. "Chilled food firm Samworth Brothers buys Soreen". foodmanufacture.co.uk.
  6. Hopkins, Luke (June 19, 2018). "Soreen | Samworth Brothers". www.samworthbrothers.co.uk.
  7. "How our loaves are made". Soreen.
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