Sonny Wharton

Sonny Wharton is a British house and techno DJ and record producer. In addition to his solo career, Wharton has launched the record label Whartone Records which features a range of house music DJs and producers.

Early life

Sonny Wharton was born in mid-Wales, where he was encouraged to explore music by his father Alex Wharton. Alex Wharton produced the Moody Blues' first record "'Go Now'" scoring a No. 1 UK single and a No. 10 US hit in early 1965.

Sonny's early dance music influences have been cited as Carl Cox, Fatboy Slim and X-Press 2 alongside live acts such as The Prodigy and The Chemical Brothers.

Musical career

Wharton's debut release as a producer came in 2007 with the release of Meat-Cake which saw him collaborate with fellow producer Super Style Deluxe. Meat-Cake was released by The Payback Project label.[1] Following support from the likes of Fatboy Slim, Pete Tong and Roger Sanchez, Wharton has worked on remixes for other artists of varying genres, including Fatboy Slim, Morcheeba,[2] Utah Saints and X-Press 2.[3][4][5]

Wharton has been releasing singles on Size, Toolroom, Spinnin' and Skint record labels. His recent collaboration with DJ Chus featuring vocalist El Chino Dreadlion Runnin' topped DMCworlds magazines Buzz Chart going straight in at number 1.[6] Wharton's single "Raindance" has been championed by Carl Cox and recently dubbed "Radio 1 Ibiza Track of the Summer" and "Radio 1 Jam of the Week" after winning the public vote on BBC Radio 1's Review show with Edith Bowman.[7] Popular online blog in the Mix also cited Wharton's "Raindance" as Number 1 in their article "Ten Massive Tunes That Ruled Ibiza".[8]

As a DJ Sonny won a DJ Mag mix-tape competition for Renaissance. The award afforded him a chance to present sets in the Ibiza nightclub Amnesia. He was subsequently given a weekly residency at Manumission held at Privilege Ibiza (the world's largest nightclub), where he belonged to the island's large British dance contingent. This initial exposure in the Ibiza scene has led Wharton to play shows at other club venues such as Pacha, Space and Ministry of Sound in London where he supported Armand Van Helden for the club's 22nd birthday.[9] Sonny has held international residencies in Stockholm, Barcelona and most notably at Club Octagon[10] in Seoul recently ranked at #7 [11] in DJ Mag Top 100 Clubs poll. Fatboy Slim endorsed Wharton as his "producer of the year" [12] and included Sonny as a key support act on his sold out 'Eat Sleep Rave Repeat' UK Tour alongside Riva Starr.[13]

A regular on the festival circuit, Wharton has performed at events such as Glastonbury, V Festival, Global Gathering and The Isle of Wight Festival. Wharton's largest event to date was The Berlin Love Parade where he played to a crowd of over a million people.[14][15][16]

Sonny has featured on three guest mixes for BBC Radio 1, following the support of Annie Nightingale and is music has been played by Pete Tong, Annie Mac and Danny Howard. His music has featured on Channel 5's The Gadget Show television programme E4 Misfits (TV series) and MTV.

Wharton is the UK ambassador for music technology brands Ortofon and Ecler, appearing at international trade shows where he displays the range of products for the companies and features in the companies advertising campaigns in the press and on screen. Wharton is also regularly associated with primary ticket outlet and events guide Skiddle, with exclusive mixes appearing on the website's news section[17] and appearances at events associated with the business (including corporate events organised by and for the business).[18]

Alongside Mark Ronson and Eddie Temple Morris Sonny is an ambassador for the British Tinnitus Association campaign "Plug 'Em" [19] as well as a leading ambassador for the charity group Campaign Against Living Miserably (CALM), who deal with the issues of depression and suicide among young men in the UK.[20]

Whartone records

Whartone records was founded in 2009 and recently celebrated "10 Years Of Whartone Records" with a 50 track album release.[21] As well as being the main hub for Sonny Wharton's solo productions, Whartone has released music from Avicii, K-Klass and X-Press 2. The label has been supported by the likes of Carl Cox, Pete Tong, Sander Kleinenberg, Sebastian Ingrosso, Mark Knight, Roger Sanchez, and received plays on Radio 1, Kiss FM and Capital FM. In an interview with Wharton he claimed that:[22]

”My vision for the label was to showcase emerging talent in the scene, giving them a platform to develop their sound without the surrounding pressures that can be associated. Whartone Records is a label that is built around great music and great artists and I feel proud to be able to help bring new faces through and help them grow”

Management career

In 2017 Wharton joined London based Your Army Ltd[23] as part of their management department looking after such artists as OC & Verde, Jansons and Grammy Award winning artist Sharam.

gollark: And something something mmap will essentially just be an unrolled linked list but indirected.
gollark: Anyway, I suppose "I have vast amounts of data which sometimes need appending to" is a valid usecase.
gollark: Maybe you should just know the size.
gollark: As you know in advance the size, there is no reallocation ever.
gollark: Presumably, each layer or whatever gets its own big matrix which is stored together.

References
  1. "SuperStyleDeluxe v Sonny Wharton – Meat Cake! at Discogs". Discogs.com. Retrieved 7 September 2013.
  2. Morcheeba - Gimme Your Love (Dave Davis & Sonny Wharton Remix), retrieved 13 June 2018
  3. "Fatboy Slim vs Moguai vs Sonny Wharton – Ya Mama (Moguai Remix) / Everybody Needs A 303 (Sonny Wharton Remix) (Vinyl) at Discogs". Discogs.com. Retrieved 7 September 2013.
  4. "Utah Saints Vs Drumsound & Bassline Smith* – What Can You Do For Me (CDr) at Discogs". Discogs.com. Retrieved 7 September 2013.
  5. "X-Press 2 – The House of X-Press 2 (CD, Album) at Discogs". Discogs.com. 23 January 2012. Retrieved 7 September 2013.
  6. "Latest Buzz Chart – Day & Night – DMC World Network". dmcworld.net. 12 April 2013. Retrieved 20 August 2014.
  7. "BBC Radio 1's review show, Ibiza Special as Joe Goddard and Mixmag join Edith". bbc.co.uk. 30 July 2013. Retrieved 20 August 2014.
  8. "Ten massive tunes that ruled this summer in Ibiza". inthemix.com.au. 3 October 2013. Retrieved 20 August 2014.
  9. "RA: Saturday Sessions: Armand Van Helden: 22nd Birthday 08 at Ministry Of Sound". Residentadvisor.net. 28 September 2013. Retrieved 20 August 2014.
  10. "Sonny Wharton @ Club Octagon". Bandsintown. Retrieved 30 December 2019.
  11. "Poll Clubs 2019: OCTAGON". DJMag.com. Retrieved 30 December 2019.
  12. "Inhale - Djs - Sonny Wharton". Inhale.org.uk. 1 October 2013. Retrieved 18 January 2014.
  13. "SEVEN: PART FIVE: FATBOY SLIM – EAT.SLEEP.RAVE.REPEAT TOUR". Allevents.in. 6 December 2013. Retrieved 20 August 2014.
  14. "RA: Love Parade Festival at Straße des 17. Juni, Berlin (2006)". Residentadvisor.net. 16 April 2008. Retrieved 7 September 2013.
  15. "Sonny Wharton – Strongbow Stage, Isle of Wight Festival 2010 | Video Youtube – NMETV Latest Music Videos and Clips". Nme.Com. Retrieved 7 September 2013.
  16. "Sonny Wharton at V Festival, Weston Park (Strongbow Stage) | Video Youtube – NMETV Latest Music Videos and Clips". Nme.Com. 27 February 2013. Retrieved 7 September 2013.
  17. "Sonny Wharton Pretty Much Tops the Bill". Skiddle.com.
  18. "Skiddle Christmas Party at NuGroove". Skiddle.com.
  19. "Ambassadors – Plugem". Retrieved 30 December 2019.
  20. "Campaign Against Living Miserably". Thecalmzone.net. Retrieved 7 September 2013.
  21. "10 Years Of Whartone Records from Whartone Records on Beatport". Beatport.com. Retrieved 30 December 2019.
  22. "Whartone Records". Whartone.com. Retrieved 7 September 2013.
  23. "Management". Your Army. Retrieved 30 December 2019.
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