Smart Adserver

Smart (or formerly known as Smart Adserver until 2016) is a French advertising technology company providing publishers with advertisement management applications for their website: adserving and programmatic monetization. Created in 2001 as part of the aufeminin group, it has been bought by private-equity fund Cathay Capital in 2015 for 37 million €.[1] In 2017 the company has over 700 clients, operating more than 30 000 websites. Its activities are managed through a dozen local offices[2] in Europe, USA, Latin America and Asia.

Smart
Industryadtech
Founded2001
Headquarters
Paris
,
France
Key people
Arnaud Creput
ProductsSmart Adserver, Smart RTB+, Smart Yield+
Revenue66M€ (2016)
OwnerCathay Capital
Number of employees
201
Websitesmartadserver.com

History

Smart was created in 2001 by aufeminin.com in order to manage advertisements on the publisher's websites. It became an independent company within the same group in 2005, then expanded locally and internationally from 20 clients in 2006 to 145 in 2008.[3]

Axel Springer, the largest digital publishing house in Europe, bought AuFeminin in 2007. Following that take-over, Smart expanded into Europe, Latin America and the United States.[4] In 2015, Axel Springer sold the company to private equity fund Cathay Capital for 37 million €.[5]

As of 2020, the company operates 11 local offices worldwide: Paris, New York, Buenos Aires, Mexico, São Paulo, Berlin, Milan, Madrid, Varsaw, London and Singapour, with a management team split between Paris, New York and London.[6] Smart has received the Great Place to Work label in 2017.[7]

Products

Smart sells different solutions to publishers:

  • Smart AdServer
  • Smart RTB+: SSP solution for programmatic monetization of a publisher's inventory
  • Yield+: algorithmic solution for programmatic revenues maximization[8]
  • Deal+
  • Marketplace
  • Addressable TV

Smart focuses on mobile and rich media platforms[9] as well as on video, including solutions for Advanced TV[10] and on premium publishers.

gollark: Why not?
gollark: Well, if it was advantageous to have 5, and the cat was smart, it would have 5.
gollark: Might it not be advantageous to have 5 legs?
gollark: Why?
gollark: Why shouldn't the cat have 5 legs?

References
  1. (in French)Aufeminin va vendre Smart AdServer pour plus de 35 millions d'euros, JDN
  2. Ad-Exchange
  3. 100 clients français Smart Adserver
  4. Smart poursuit son développement à l'international, E-Marketing
  5. Aufeminin va vendre Smart pour plus de 35 millions d'euros, JDN
  6. Interview de Cyrille Geffray, Stratégies]
  7. Smartadserver.fr
  8. Programmatic Italia
  9. Smart Adserver dévoile ses atouts avec SFR et Madvertise, L'ADN
  10. , Broadcasting Cable
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