Slowly (app)

Slowly (stylised as SLOWLY) is a geosocial networking application that allows users to exchange delayed messages or "letters". The time taken by a message to be delivered depends on the distance between the sender and the recipient.[2][7]

Slowly
Original author(s)Kevin Wong Ho-yin,[1] JoJo Chan Sau-wun[2]
Developer(s)Slowly Communications Ltd.
Initial release14 February 2017 (2017-02-14) (iOS)[2][3]
Stable release
6.0.11 / 26 July 2020 (2020-07-26)[4]
Operating systemiOS, Android, web app
Size23.1 MB (iOS)[5]
38 MB (Android)[4]
Available in26 languages
List of languages
Arabic, Catalan/Valencian, Chinese, Czech, Dutch, English, French, German, Hebrew, Hungarian, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Russian, Serbian (Latin), Slovak, Spanish, Swedish, Thai, Turkish, Ukrainian and Vietnamese
Alexa rank 87,557 (August 2020)[6]
Websitegetslowly.com
Slowly's mailbox icon and wordmark

It was released on iOS in 2017 and on Android a year later.[2] It was featured as App Store's "App of the Day" in over 30 regions worldwide.[1][8] It was also awarded 2019's "Best Breakthrough App" by Google Play.[9]

Users are required to create a nickname and an avatar for themselves to get started. They can either manually browse user profiles or be "auto-matched" using an algorithm. It lets users search for people using various filters, such as, common interests or people from particular countries. The "letters" take anything from 30 minutes to 60 hours to "slowly" reach their destination, depending on how far apart the sender and the recipient live.[2] Virtual stamps are collected and attached to the "letters" before mailing them.[10] Messages may also include photos with the recipient's consent.[11]

See also

References
  1. "‎Write To A New Friend : App Store Story". App Store. Retrieved 6 August 2020.
  2. "The Hongkongers trying to make messaging more meaningful". South China Morning Post. 10 June 2019. Retrieved 6 August 2020.
  3. "We're bringing the traditional pen friend experience to your smartphone". SLOWLY. 14 February 2017. Retrieved 6 August 2020.
  4. "SLOWLY - Connect to the World! - Apps on Google Play". play.google.com. Retrieved 6 August 2020.
  5. "‎SLOWLY - Connect to the World!". App Store. Retrieved 6 August 2020.
  6. "getslowly.com Competitive Analysis, Marketing Mix and Traffic - Alexa". www.alexa.com. Retrieved 6 August 2020.
  7. Bhagat, Hitesh Raj. "Slowly review: The app lets you revive the pen-friend experience". The Economic Times. Retrieved 7 August 2020.
  8. Team, Slowly (20 December 2018). "What's new on Slowly?". Medium. Retrieved 6 August 2020.
  9. "From puzzles to poster-making: 2019's Google Play Award winners". Google. 7 May 2019. Retrieved 6 August 2020.
  10. "'Kind Words' is the rare social network where everyone is nice". Engadget. Retrieved 7 August 2020.
  11. Rizvi, Faiza (2 October 2019). "Slowly: Writing Letters To People In An Age Of Instant Messaging". StreetBuzz. Retrieved 6 August 2020.
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