Hornby Railways

Hornby Railways is a British model railway brand. Its roots date back to 1901 in Liverpool, when founder Frank Hornby received a patent for his Meccano construction toy. The first clockwork train was produced in 1920. In 1938, Hornby launched its first 00 gauge train. In 1964, Hornby and Meccano were bought by their competitor, Tri-ang,[1] and sold when Tri-ang went into receivership. Hornby Railways became independent again in the 1980s, and became listed on the London Stock Exchange, but due to recent financial troubles, reported in June 2017,[2][3] is presently majority owned by turnaround specialist Phoenix Asset Management.[2]

Hornby plc
Public (LSE: HRN)
IndustryModel railway components
Founded1901 (1901) (as Hornby Hobbies Ltd.)
1980 (1980) (as Hornby Railways)
FounderFrank Hornby
HeadquartersMargate, Kent, England
Revenue£55.76 million (2016)
-£13.12 million (2007)
-£13.71 million (2016)
OwnerPhoenix Asset Management
Number of employees
200 (2010)
Websitewww.hornby.com

History

Early history: 1920–1938
Hornby Clockwork Trains advertisement, from 21 December 1923 issue of The radio Times Radio Times - 1923-12-21 - p484 (cropped)
A characteristic logotype
Hornby O gauge tinplate models

Hornby was at first a tradename for the railway productions of Meccano Ltd and based in Liverpool, which released its first train, a clockwork 0 gauge (1:48) model, in 1920. An electric train soon followed but was under-designed and the few that were made were sold in France. In 1925, a much more successful electric model was introduced, operating on the high voltage of 110 volts AC power.

Safety concerns saw low voltage 4V and then 6V motors introduced, followed by a reliable 20V AC system, which was developed in the early 1930s. However, clockwork remained the mainstay of the Hornby 0 gauge trains until 1937 and became the only power available in Liverpool-made 0 gauge trains from 1949. Competitors in the UK were Leeds Model Company and Bassett-Lowke.

A factory was established in France, which developed its own range of French outline trains, but Liverpool dominated export activity elsewhere, with large numbers of Hornby trains exported to Australia, New Zealand, Argentina and Scandinavia. Even though the export models were often painted in 'foreign' liveries, Hornby trains looked very British. Hornby attempted to break into the American market by setting up a factory in 1927 in Elizabeth, New Jersey, to make American-style trains.

These were colourful and attractive, but low-market and only clockwork. They probably would have failed in the marketplace because several established U.S. firms could undercut them and Hornby offered no better-class goods or electric models, but the Wall Street Crash precipitated matters. In late 1929, Meccano Ltd. sold its New Jersey factory to the A. C. Gilbert Company and Hornby trains had vanished from the U.S. market by 1930. The leftover inventory was sold in Canada and in the UK and some of the tooling was reused for products in other markets.

Hornby Dublo era: 1938–1963
Logo, 1956–1961
Hornby Dublo model of an LMS Coronation locomotive City of Liverpool

Meccano introduced its OO scale trains in 1938 under the name 'Hornby Dublo'. The locomotives were diecast metal, and the carriages and wagons were generally made of tinplate. This was a very well planned range of electric and clockwork models, successfully consolidating 12 V DC as the standard for OO scale. This led to the adoption of OO as a broadly accepted modelling standard in the UK, whereas much of the rest of the world adopted HO scale. As for their O gauge locomotives, electric Hornby Dublo locomotives ran on a third rail electric system with the track built on a pressed tinplate base.

Both OO and HO use the same track gauge, but their scales are different. Beginning as literally "half O gauge", the HO models of continental prototypes at 3.5 mm/foot scale were workable but Hornby chose to slightly increase the scale to 4 mm/foot for the smaller British prototypes, to provide more internal space for a motor. This has had the effect, remaining to this day, of making their gauge an apparent 4 ft 1 ½ in rather than the true standard gauge of 4 ft 8 ½ in.

The range expanded quickly, but was curtailed from 1940 due to World War II, production being completely suspended in 1942. Production resumed after the war but did not reach full capacity until 1948. Clockwork models were not produced in 00 scale after the war.

In 2008, a special commemorative model of LNER Class A4 4498 Sir Nigel Gresley was produced, in period packaging, to celebrate the 70th anniversary of this introduction.

Like its counterparts Bassett-Lowke and Exley in the UK and Lionel and American Flyer in the US, Hornby thrived in the first half of the 1950s but struggled in the second half of the decade. The company was slow to recognise the threat posed by rival manufacturers (particularly Triang-Rovex)[1] and to realise the potential of plastic. In 1959, far too late, Hornby introduced two-rail track and moulded plastic rolling stock (the Super Detail series), but even then the system was complicated and difficult to use in comparison to its rivals. With the benefit of hindsight, the policy of keeping the faith with its existing three-rail users whilst bringing the two-rail system to the market was a mistake that cost the company dearly. Whilst all the newer plastic-wheeled rolling stock was compatible with either system, the locomotives (and track) most definitely were not, requiring the two parallel productions of practically every locomotive* in the range to be offered in both formats. Meanwhile, the company persisted in producing a range of very old-fashioned 0 gauge models, in 1957 completely retooling much of the range instead of taking the opportunity to discontinue it, indicative of major failings at management level.

(* With the exception of the very first two-rail locomotive, a Southern Region R1 0-6-0 tank engine)

Tri-ang Hornby: 1964–1972
Logo, 1966–1972

In 1964, Lines Bros Ltd., the parent company of rival Tri-ang Railways, purchased Meccano Ltd., and merged Hornby and Tri-ang into Tri-ang Hornby.[1] The former Hornby line was discontinued in favour of Tri-ang's less costly plastic designs. The Hornby Dublo tooling was sold to G & R Wrenn, which continued to make most of the loco range and 'superdetail' rolling stock. Remaining stocks of 0 gauge were either scrapped or sold to the local retailer Hattons Model Railways.

Hornby Railways: 1972–1980
Logo, 1978–1996
A Hornby model of a BR standard class 9F

The Tri-ang group was disbanded in 1971 when Meccano Ltd's owner Lines Bros. filed for bankruptcy. The former Tri-ang Hornby was sold to Dunbee-Combex-Marx, becoming Hornby Railways in 1972. By 1976 Hornby was facing challenges from Palitoy and Airfix, both of which were producing high quality detailed models. Detail on the models was upgraded to make the product line more attractive to adult hobbyists.

Zero 1

A 16 channel command control system named Zero 1 was introduced in late 1979. Zero 1 was based on digital, not analogue, technology and as such was a forerunner to the NMRA Digital Command Control (DCC) system, which appeared in the 1990s. Advertisements claimed that 16 locomotives could be operated independently at the same time. Though an important milestone, Zero 1 was not widely successful; the controller units and decoder modules required for the locomotives were expensive, but with clean track and well serviced locos the system worked well. Control of points and other accessories was available in a very simple manner. Locomotives equipped with a Zero 1 decoder could not be used on conventional direct current systems, making it difficult to run one's locomotives on friends' layouts or club layouts. This was a common issue with command control systems in that time period. Locomotives with no decoder could not be used on a Zero 1 layout either.

The Master Control unit was discontinued in 1985, the Slave controller, Loco Modules, and accessory modules were still available until the late 1980s. The system is still used today by many modellers, highlighted by the demand on such sites like eBay for the items in the second hand market. Despite being on the market for a short time, Zero 1 had the largest installed base among command control systems in the early 1980s in North America, according to a reader survey done by Model Railroader magazine.

Zero 1 had 3 'phased' introductions.

Phase 1 = Master controller and basic system (Master controller, Slave, hand held slave unit and Loco modules)
Phase 2 = Accessory control (Points, Signals etc.)
Phase 3 = Micro Mimic display (Allowed for LED'S to represent status of points and signals on a mimic display panel)

The system was mains dependent, so a 50 Hz Version and 60 Hz version were available (60 Hz US only) Main Master unit discontinued in 1986, and finally the last time Loco Modules were listed was in the 1991 catalogue 'Limited supplies of R955 Loco module are available'. Repairs to Zero 1 units were no longer undertaken by Hornby due to them stating 'Lack of available parts required'.

Rocket

As part of the 1980 Rocket 150 celebrations, Hornby released a live steam-powered 3½" gauge locomotive, a model of the Stephenson's Rocket[4][5] A major goal was to make real live steam accessible to an indoor domestic environment. The boiler was considerably smaller than the external diameter, surrounded by a thick insulating jacket to prevent burns. It was fuelled by butane gas, from cigarette lighter refills. To provide more torque from the small cylinders, gearing was adeptly hidden between the cranks and the wheels. The track was of asymmetric moulded plastic units, representing the fishbelly rails of the period. These could be assembled either way round, to give either curved or straight track.

By 1980, the market was extremely tough and Dunbee-Combex-Marx was liquidated, placing Hornby in receivership.

Hornby Hobbies Limited: 1980–2015
In 2006 a Cotswold Rail Class 43 HST power car carried a livery advertising Hornby. It has since been repainted.

In 1980, Hornby became Hornby Hobbies and in 1981 a management buyout saw the company back on a sound footing. It went public in 1986.

By the early 1990s Hornby again faced competition from newcomers such as Dapol and established foreign manufacturers, including Lima and Bachmann Industries. Manufacturing was moved to Guangdong province in China in 1995, completed by 1999, in a cost-cutting exercise.[6] As part of the process Hornby also bought in some of Dapol's products and also some of the old Airfix moulds (by then owned by Dapol). Train sets based on Thomas the Tank Engine and Friends and Harry Potter [7] (the "Hogwarts Express") have been particularly profitable ventures. In September 2003 Hornby released its first steam-powered 00 gauge locomotive, a model of the record-breaking Mallard. Several other "Live Steam" locomotives have now been produced.

GNR Class J13 model of this period

Since then Hornby has bought Lima, an Italian model railway equipment manufacturer that had previously acquired Jouef, a French manufacturer. Some of the ex-Lima models appear in the main Hornby products list. This range is known as Hornby International. This acquisition also included the Rivarossi line of HO-scale products, also originally from Italy, and the Arnold brand of N-scale products. They also took over the Spanish model railway company Electrotren. Electrotren had been the Spanish importer for Scalextric, sold in Spain as Superslot. The takeover was at the request of the Spanish company and was not due to obvious financial problems. They have remained independent outside of the Hornby International umbrella.

With competition mainly from Bachmann Industries, and to a much lesser extent from minor and generally niche players such as the Danish model railway company Heljan, Dapol, Vi Trains and Peco, Hornby Railways now (in 2008) produce a large range of highly detailed British steam and diesel locomotives, such as the BR 9F, LNER Class A4, SR Merchant Navy, Class 60, Class 50, Class 31 and Class 08.

In November 2006, Hornby Hobbies acquired Airfix and Humbrol paints for the sum of £2.6 million.[8] The parent company, Humbrol, had gone into administration earlier that year after cashflow problems. Airfix fans had been concerned that it could be the end of the brand, but just as the name Hornby was once a tradename of Meccano, Airfix is now a successful tradename of Hornby.

In May 2008, Hornby announced the acquisition of Corgi Classics Limited, one of the world's oldest makers of collectable die-cast models of trucks, buses, cars and aeroplanes, from Corgi International Limited for £7.5million.[9][10]

In 2009, the Hornby Shop and Visitor Centre was in development. Christmas 2009 saw the launch of the new Hornby Shop at Margate in Kent, with the visitor centre still under construction. July 2010 saw the opening of the Hornby Shop And Visitor Centre.[11]

Financial troubles, PAM takeover

From 2015, Hornby plc began to announce a series of declining financial results. The major reason behind the decline Hornby declared was twofold, with the decline in the number of collecting customers, (older customers dying and not being replaced by younger ones), and a general lack of interest in modelling as a hobby in light of the digitization and advancement of the internet games industry. After the PLC shares dropped by more than 50% in a year, at the 2016 results, Hornby declared that it planned to cut more than half of the toys it made, after discovering that it generated 90% of its profits from only 50% of its range.[12] In the year to 31 March 2017, revenues fell further to £47.4m from £55.8m, while underlying losses widened to £6.3m from a £5.7m deficit in 2016.[2] The financial declines culminated in July 2017, when the largest shareholder Phoenix Asset Management (PAM) agreed to buy 17.6 million Hornby shares for 32.375p from the second largest - and activist/protagonist shareholder - New Pistoia Income (NPI), which gave PAM a 55.2% holding in the company. Under stock exchange rules, this triggered a mandatory takeover offer of Hornby by PAM, at the NPI strike price of 32.375p, valuing Hornby at £27.4million.[2][13] As a result of the takeover, the chairman of Hornby resigned from the company in August 2017, followed by the Chief Executive in September 2017.[14]

In October 2017, PAM announced their new management team who would join the company and steer through the turnaround.[15] They were Lyndon Davies, former Mettoy employee and owner of Oxford Diecast.[16] Simon Kohler, ex Hornby marketing manager [17] and Tim Mulhall, also from Oxford Diecast and credited with knowledge of the International market, having been the former importer for Hornby International brands in the UK.[18]

The end of year Annual Report for March 2018 revealed how serious the position was for the company, showing further slumps in revenue (down to £35.7m) and a widening pre-tax loss (up to £7.6m).[19]

Gauges

While Lionel thrived in the O Gauge market, American Flyer in the S gauge, and Bachmann in the HO gauge, Hornby thrived in the OO gauge since Lionels' OO gauge demand dropped in the 1940s and 1950s.

Collector and enthusiasts' groups

Pre-1964 Hornby trains have enjoyed a level of adult collector interest since the 1940s. In 1969 the Hornby Railway Collector's Association was founded to cater for this and currently enjoys a membership approaching 3000, producing 10 journals a year, as well as other literature. Publications on older Hornby and Meccano products are dominated by those published by New Cavendish Books as "The Hornby Companion Series", in particular Chris & Julie Graebe's "The Hornby Gauge 0 System" and Michael Foster's sister volume on Hornby Dublo. Triang-Hornby and later Hornby products are catered for by the Train Collectors' Society.

Brands

Hornby owns Humbrol and, through that acquisition, Airfix,[20] and Corgi Toys. It also owns a number of established brands in the model railway market.

Lima
Main article: Lima (models)

Lima was an Italian company that was a popular, affordable supplier of model railway material but market pressures in the mid-1990s led to Lima merging with Rivarossi, Arnold, and Jouef. When these consolidations failed and operations ceased in 2004, Hornby Railways acquired Lima's assets. As of mid 2006, a range of these products has been made available under the Hornby International brand, refitted with NEM couplings and sprung buffers and sockets for DCC decoders. Lima also had a popular OO gauge range much like Hornby, which strengthened the case for acquisition.

Jouef
Main article: Jouef

Arnold
Main article: Arnold (models)

Rivarossi
Main article: Rivarossi

Skaledale

‘Skaledale’ is a range of resin buildings and track accessories produced for 00 gauge railways by Hornby Hobbies Ltd. Production began in 2003 when an initial range of only 6 items were distributed into the market place. The interest and demand proved so positive that the range increased the following year to include new domestic style buildings plus the introduction of station and trackside buildings.

Many of the models are similar to those of 'Lyddle End' (a range which followed 'Skaledale'), but these “N” Gauge buildings are produced to a smaller scale of 1:148.

The Skaledale range comprises station buildings, platforms, trackside accessories, shops, houses, churches, monuments and street furniture.

Forbes Outfitters and St. Andrews Church for example, provided the inspiration for their scaled down models, although others are adapted to suit a particular price point or subject. The station and trackside buildings are inspired by actual structures but again in some cases adapted to suit manufacturing constraints. Some of the station pieces were inspired by Goathland railway station.

Lyddle End

Lyddle End is the range of N scale model railway buildings for Hornby Railways. The buildings are created from high quality die cast resin and are made to represent the fictional village of Lyddle End, somewhere in England. Most of the buildings are models of GWR style buildings made out of red sandstone.

Hornby created these buildings thanks to the success of their 00 gauge buildings, which they call Skaledale. Many of the buildings are the same as their Skaledale equivalent, except in different scales, to save the cost of designing a new model. They are generally released about 6 months to a year behind their 00 counterparts. When Hornby announced their 2010 range, Lyddle End was not mentioned, presumably ended.

In media

An attempt to build the world's longest model railway formed the final episode of James May's Toy Stories. May, who had previously identified the train set as his "absolute favourite",[21] hoped that a train would run successfully along the length of the Tarka Trail, which is a disused 37-mile (60 km) long railway line in North Devon.[22][23]

Hornby was heavily involved, providing the track and the prototype of their OO gauge British Rail Class 395 Javelin train. Simon Kohler, marketing manager of Hornby model railways, said that the train which travels at just 1 mile per hour (1.6 km/h) failed two miles short of Bideford station; but he also told BBC News "Even though the last locomotive gave up the ghost at Instow, we did link the track.[23] In April 2011 on the TV series James May's Toy Stories: Revisited, James tried again, this time against the Germans. All the trains reached their destinations and the British team won.[24]

One:One Collection

In 2019 the One:One Collection opened at Hornby's former Margate factory having been purchased by Jeremy Hosking, with some Hosking owned rolling stock placed on display.[25][26][27]

gollark: + is "addition", in case you aren't aware.
gollark: B Qrogramming Nanguage.
gollark: Isn't Macron the ultrahyperuniversal language?
gollark: Why not?
gollark: It should be Macron.

See also

Notes
  1. Brown, Kenneth Douglas. The British Toy Business: A History since 1700. Hambledon & London. pp. 183–184. ISBN 1-85285-136-8.
  2. "Hornby says takeover bid undervalues firm". Bbc.co.uk. 22 June 2017. Retrieved 23 November 2017.
  3. Mulligan, D. "Hornby Plc Annual Report and Accounts 2017" (PDF). investis.com. Retrieved 20 February 2019.
  4. "Hornby G100 Stephenson's Rocket". Archived from the original on 27 October 2009.
  5. "Stephen(son)'s Rocket Homepage". Archived from the original on 31 December 2009.
  6. One The Right Track Archived 6 December 2008 at the Wayback Machine, China-Britain Business Council, 2005
  7. "Potter keeps Hornby profits on track". BBC News. 5 June 2005. Retrieved 2 May 2008.
  8. "Hornby snaps up Airfix for £2.6m". BBC News. 10 November 2006. Retrieved 2 May 2008.
  9. Potter, Mark (1 May 2008). "Hornby to buy Corgi". Reuters. Retrieved 1 May 2008.
  10. "Hornby to buy Corgi in £7.5m deal". BBC News. 1 May 2008. Retrieved 1 May 2008.
  11. Oates, John (30 June 2010). "Hornby opens part-time visitor centre". The Register. UK. Retrieved 5 May 2019.
  12. "Hornby backs chairman in shareholder row". Bbc.co.uk. 25 April 2017. Retrieved 23 November 2017.
  13. "Phoenix Asset Management to launch mandatory takeover offer for troubled Hornby". Belfasttelegraph.co.uk. Retrieved 23 November 2017.
  14. "Toymaker Hornby's boss to step down". Bbc.co.uk. 11 September 2017. Retrieved 23 November 2017.
  15. "'Hobby expert' to lead Hornby". Kent Online. Retrieved 2 July 2018.
  16. "BIG INTERVIEW - Lyndon Davies of Oxford". www.gaugemaster.com. Retrieved 2 July 2018.
  17. "Simon Kohler leaves Hornby - The LNER Encyclopedia". www.lner.info. Retrieved 2 July 2018.
  18. "Herefordshire Company is a real model of success". Hereford Times. Retrieved 2 July 2018.
  19. "Hornby losses widen as revenue slumps". Stock Market Wire. UK. 19 June 2018. Retrieved 2 July 2018.
  20. Walsh, Fiona (10 November 2006). "Hornby kits itself out with Airfix". The Guardian. UK. Retrieved 15 July 2019.
  21. James May's Top Toys on YouTube
  22. "Recreational Infrastructure: Tarka Trail". Tarka Project. Tarka Country. Archived from the original on 15 May 2008. Retrieved 31 July 2009.
  23. "Vandals disrupt Top Gear presenter James May's model train record bid". The Telegraph. London. 25 August 2009.
  24. https://www.dailymotion.com/video/xja5i0
  25. The One:One Collection: Kent’s railway museum in the making THe One:One Collection
  26. Hornby Margate Open Weekend Rail Express 25 September 2019
  27. Haptic wins competition to design Margate train museum Architects' Journal 25 February 2020

References
  • Foster, Michael (1980) Hornby Dublo Trains: 1938–1964: The story of the perfect table railway, Hornby Companion Series, vol. 3, New Cavendish Books, ISBN 0-904568-18-0
  • Hammond, Pat (1998). Tri-ang Hornby. The Story of Rovex. 2 1965–1971. London: New Cavendish Books. ISBN 1-872727-58-1.
  • Hammond, Pat (2005). Hornby Railways. The Story of Rovex. 3 1972–1996. London: New Cavendish Books. ISBN 1-904562-00-0.
  • Hornby PLC (2004) Hornby OO Scale Model Railways: Fiftieth Edition, Product catalogue: R8108, Limited anniversary edition, EAN 501-0-9634810-8-7
  • Schneider, Lewis (May 2000) Hornby's made-in-USA trains, Classic Toy Trains, vol. 13, p. 84
  • Kohler, Simon (April 2011) - Marketing Manager - Hornby Hobbies Limited
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