Simba Dickie Group

The Simba Dickie Group is a German toy manufacturer founded in 1982 as Simba Toys. The Group is the fourth largest toy manufacturer in Germany. The company's slogan is "We love to make toys".

Simba Dickie Group
Private GMBH
IndustryRetail
Founded1982 (1982)
Fürth, Bavaria, Germany
FounderFritz Sieber and Micheal Sieber
HeadquartersFürth, Bavaria
Key people
  • Michael Sieber (CEO)
  • Uwe Weiler (COO)
  • Manfred Duschl (CFO)
  • Florian Sieber (Co-CEO)
ProductsToys
631 Million Euros
Number of employees
3,200
Websitesimba-dickie-group.de

The company's headquarters are located in Fürth with operations in Lavans-lès-Saint-Claude and Hong Kong. Over 70% of the whole turnover is generated through foreign market sales. The Simba Dickie Group has subsidiaries in 30 countries worldwide and 8 production facilities.

History

Dickie Toys was founded in 1971 by Wolfgang Sauerborn. After his death in 1993, Simba Toys took over this company.

Simba Toys was founded in 1982 by Fritz Sieber and his son Michael in Fürth. In 1984 its Hong Kong office was established.

The Simba Dickie Group was created in 1993 when the independent companies Simba Toys and Dickie Toys merged into single ownership.

Over the years the company acquired additional toy manufacturers and brands. Simba, which started with 5 employees, has about 3,000 employees in 2018.[1]

Simba acquisitions
  • 1993 Dickie Toys – plastic toys
  • 1998 Eichhorn – wooden toys
  • 1999 Schuco – model cars
  • 2001 Noris-Spiele[2] – creativity kits, games, and puzzles
  • 2004 Big – plastic toys
  • 2006 Nicotoy – plush animals
  • 2008 Smoby Toys – plastic toys and play furniture
  • 2008 Schipper – arts and crafts
  • 2010 Zoch Verlag – board games[2]
  • 2010 Majorette - model cars[3]
  • 2010 Solido – model cars
  • 2010 Heros – wooden toys
  • 2013 Märklin - model railways[4]
  • 2019 Jada Toys - die-cast and plastic vehicles[5]

Awards
  • Product Design Award 2006 for their new Big Bobby Car
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References
  1. https://www.simba-dickie-group.com/en/the-group/facts-and-figures/
  2. "New From Simba Dickie Group (Zoch, Noris)". purplepawn.com.
  3. Jens Hartmann. "SIMBA DICKIE: 2010 ends on a positive note / French toy group Smoby posts greatest sales volume / Plans for extensive investment in own production sites / Latin American distribution network extended". plasteurope.com.
  4. Frankfurter Allgemeine Zeitung (20 March 2013). "Spielwaren: Märklin vor Übernahme durch Simba Dickie". FAZ.NET.
  5. Thomas, Rhys (January 29, 2019). "Simba acquires Jada Toys". Toys 'N Playthings. Retrieved January 29, 2019.
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