Silverpop

Silverpop was an Atlanta-based software company focused on digital marketing. It was acquired by IBM in 2014.[1][2][3][4]

Overview

Silverpop Systems was an email-marketing company cofounded as Avienda Technologies by Aaron Shapiro and David Bloom in 1999.[5][1] Between 1999 and 2000, the company raised $35 million in funding from Draper Fisher Jurvetson and Gray Ventures and named Bill Nussey as CEO.[5] In April 2013, the company raised another $25 million from Escalate Capital Partners and Silicon Valley Bank.[3][6]

In March 2014, IBM confirmed that it would be acquiring SilverPop in a deal worth $275 million.[7][4][8]

Platform

Silverpop's cloud-based platform is said to provide marketers with the insights with respect to their customers and provides them with an automated system to send tailored messages to them.[7]

gollark: ... is that an <:illum:531316942443642880> on there?
gollark: How do you derive the rules and what do you mean by "branches on the picture"?
gollark: I don't know how to actually implement the thing it says about identifying things uniquely by "a sequence of numbers which says where to turn at each intersection", since it seems like you'd need a way to convert them into a unique/canonical form for that to actually work.
gollark: I looked at that, yes.
gollark: I just picked it several years ago because it looked cool.

References
  1. Lacy, K.; Diamond, S.; Ferrara, J. (2013). Social CRM For Dummies. --For dummies. Wiley. p. pt360-361. ISBN 978-1-118-28313-4. Retrieved December 9, 2017.
  2. "Silverpop launches Social Pull, an online form builder for Facebook". DMN. 2012-05-15. Retrieved 2017-11-21.
  3. Ha, Anthony. "With Email Insights, Silverpop Allows Marketers To Test And Customize Their Emails Based On Device". TechCrunch. Retrieved 2017-11-21.
  4. Miller, Ron. "IBM Scoops Up Silverpop". TechCrunch. Retrieved 2017-11-21.
  5. "Silverpop co-founder leaves to find next venture". Atlanta Business Chronicle. Apr 23, 2001.
  6. "Marketing automation biz Silverpop scores $25M from Escalate & Silicon Valley Bank | VentureBeat". venturebeat.com. Retrieved 2017-11-21.
  7. Rogers, Bruce. "Bill Nussey Navigates Silverpop's Future With IBM". Forbes. Retrieved 2017-11-21.
  8. "IBM Buys Silverpop as Cloud-Based Acquisitions Pool Dries Up". Retrieved 2017-11-21.
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