Shoichi Aoki

Shoichi Aoki (青木 正一, Aoki Shōichi, born 1955) is a Japanese photographer and the creator of STREET Magazine, TUNE Magazine and FRUiTS magazine. He also subsequently created the Fruits and Fresh Fruits (collections of Japanese street fashion) photo-books as a way of offering his photos to the foreign market.

Aoki was born in Tokyo,[1] began documenting street fashion in Tokyo's fashionable Harajuku area in the mid 1990s when he noticed a marked change in the way young people were dressing. Rather than following European and American trends, people were customising elements of traditional Japanese dress - kimono, obi sashes and geta sandals - and combining them with handmade, secondhand and alternative designer fashion in an innovative DIY approach to dressing.[2]

In 1997, Aoki founded the monthly magazine FRUiTS, now a cult fanzine with an international following,[3] to record and celebrate the freshness of fashion in Harajuku. All photographs in the exhibition were originally published in FRUiTS.[3]

Publications

Magazines
  • STREET (began in 1985)
  • FRUiTS (began in 1997)
  • TUNE (began in 2004)
  • .RUBY (began in 2012)

Books
  • Fruits - Phaidon Press (January 6, 2001) - ISBN 978-0-7148-4083-3
  • Fresh Fruits - Phaidon Press (June 1, 2005) - ISBN 978-0-7148-4510-4
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gollark: I'm not entirely sure what the aim is - maybe they originally wanted to go for highly concurrent systems or something, but nowadays it seems to mostly be used in trendy cloudy things, servers, command line utilities, that sort of thing.
gollark: I think my use cases are nice usecases, and I think it has flaws even in the domains it seems to be targeted at.
gollark: I think it should at least not, essentially, deliberately cripple itself at some classes of thing.

References
  1. "Shoichi Aoki". Open Space. Fashionjp. Retrieved 28 August 2013.
  2. "Fruits: future-pop fashion". Dazed. 2016-01-12. Retrieved 2019-07-28.
  3. "FRUiTS: Tokyo street style - photographs by Shoichi Aoki". Powerhouse museum. Retrieved 28 August 2013.


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