Shishang Xiansheng

Shishang xiansheng (时尚先生; meaning Mr Fashionable in English) is a Chinese monthly men's magazine. It is the first men's magazine in the country.[1] In addition, it was the sole magazine targeted Chinese men until 2000 when Da Dushi, another men's magazine, was launched.[1]

Shishang Xiansheng
CategoriesMen's magazine
FrequencyMonthly
PublisherTrends magazine group
Year founded1993 (1993)
CompanyTrends Media Group
IDG
Hearst
CountryChina
LanguageChinese

History and profile

The magazine was started in 1993 as a supplement to Shishang yieng, a women's magazine.[1][2] The founding company was the Trends magazine group.[1] From 1997 Shishang xiansheng became a separate title.[2] Two years later the magazine began to be published as the Chinese version of the American men's magazine Esquire.[1][2][3] Upon this an English script Esquire was added to the background of its title.[4]

Shishang xiansheng is a venture of Trends Media Group, International Data Group (IDG), and Hearst.[4] The magazine is published by the Trends magazine group on a monthly basis.[5] Its target audience is affluent Chinese men in their 30s and 40s.[6] The stated objective of Shishang xiansheng is to provide a harmonious balance between the material and spiritual wealth, which reminds the official discourse of Chinese state "to grab with both hands, with both hands tough."[7] It mostly covers the topics of fashion and accessories.[7]

The magazine established an award, Man of the Year, in 2004.[8] In 2005 Wang Feng was appointed the editor-in-chief of the magazine.[4] In 2008 a movie, Esquire Runway, was produced by the publishing company to celebrate the fifteenth anniversary of the magazine.[9] Shishang xiansheng was the best selling men's magazine in China in 2010 with a circulation of 680,000 copies based on the reports by the publishing company.[5]

gollark: Meh.
gollark: "Waltz, bad nymph, for quick jigs vex." (28 letters) "Jived fox nymph grabs quick waltz." (28 letters) "Glib jocks quiz nymph to vex dwarf." (28 letters) "Sphinx of black quartz, judge my vow." (29 letters) "How vexingly quick daft zebras jump!" (30 letters) "The five boxing wizards jump quickly." (31 letters) "Jackdaws love my big sphinx of quartz." (31 letters) "Pack my box with five dozen liquor jugs." (32 letters)These 8 are shorter and mostly better (stolen blatantly from Wikipedia).
gollark: The fox/dog one is among the *least* cool pangrams, honestly?
gollark: sphnix of black quartz, judge my vow > the quick brown fox jumped over the lazy dog
gollark: Yes, also seriously whyyyy.

References
  1. "Men's magazines all the rage in China". Asia One. 15 January 2013. Retrieved 19 February 2017.
  2. Geng Song; Derek Hird (7 November 2013). Men and Masculinities in Contemporary China. BRILL. p. 57. ISBN 978-90-04-26491-5. Retrieved 19 February 2017.
  3. Jeremy Goldkorn (2 February 2004). "Esquire China". Danwei. Retrieved 19 February 2017.
  4. Shuang Li (2011). "The New Generation of Lifestyle Magazine Journalism in China: The Professional Approach" (PhD Thesis). University of Westminster. Retrieved 19 February 2017.
  5. "World Magazine Trends 2010/2011. China 2011" (PDF). FIPP. Retrieved 19 February 2017.
  6. Geng Song; Derek Hird (7 November 2013). Men and Masculinities in Contemporary China. BRILL. p. 70. ISBN 978-90-04-26491-5. Retrieved 19 February 2017.
  7. Tracy K. Lee (2012). "Constructing Consumerist Masculinities: Men's Lifestyle Magazines in Contemporary China" (PDF). Monash University. Retrieved 19 February 2017.
  8. Tracy Lee; Geng Song (July 2010). "Consumption, Class Formation and Sexuality: Reading Men's Lifestyle Magazines in China". The China Journal (64). Retrieved 19 February 2017.
  9. Derek Elley (27 June 2008). "Review: 'Esquire Runway'". Variety. Retrieved 19 February 2017.
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