Shanghai International Fashion Culture Festival
The Shanghai International Fashion Culture Festival is a fashion event held annually since 1995 by the municipal authority of Shanghai, China.
It is regarded as one of Shanghai's "Four Festivals" (the other three being the Shanghai Art Festival, the Shanghai Tour Festival and the Shanghai Movie and Television Festival).
The fashion festival showcases the output of Shanghai's fashion and textile industry. It is attended by fashion buyers from around the world. Donghua University, which was originally a textiles institute, has a forum at the festival. The event has had an audience of more than 100 million people through broadcasting, the internet, and the press.
The 2009 festival was held in March–April. The 2010 festival was held in May. The 2011 festival will be held from 9 March to 11 March.