Serenitea

Serenitea Cha Kitchen Inc. (d/b/a Serenitea) is a milk tea shop chain based in the Philippines.[1]

Serenitea
Private
IndustryBeverage
FoundedDecember 19, 2008 (2008-12-19) in San Juan, Metro Manila, Philippines
FoundersPeter Chen
Juliet Chen
Area served
Philippines
ProductsTeas, milk tea
Websiteiloveserenitea.com

History

Serenitea was established in 2008 by then partners, Peter Chen and Juliet Herrera. The two thought of starting a business shortly after their graduation and decided against establishing a coffee shop due to them thinking that the industry is a saturated market in the Philippines and considered opening a tea shop instead. Herrera and Chen went to Taiwan to research on the tea making process before establishing Serenitea's first shop.[2] They also loaned a total of ₱800 thousand as starting capital for their milk tea business.[3]

Serenitea opened its first location in Little Baguio, San Juan in Metro Manila on December 19, 2008.[3] By November 2010, the milk tea shop chain has opened three more branches, all within Metro Manila.[2] Serenitea continued to open new branches and by 2013, there are about 24 branches in Luzon.[3] In the same year, Serenitea opened its first branch outside Metro Manila at the Cebu IT Park in Cebu City. The store was also the first branch under a franchise system.[4] The second store outside Metro Manila was opened in February 2013 in Davao City.[5]

gollark: Wait, no, that's *after* tax.
gollark: The, er, second from top percentile is £84500.
gollark: So this only includes people who pay *any* income tax, but apparently the top-earning 1% gets £116000 of income pre-tax (as of 2017-2018).
gollark: It's a start. I found this spreadsheet: https://www.gov.uk/government/statistics/percentile-points-from-1-to-99-for-total-income-before-and-after-tax
gollark: Yes.

References
  1. "BusinessWorld - Success in a cup of tea". Retrieved 16 June 2016.
  2. Villano, Alexa (15 November 2010). "A cup of Serenitea". The Philippine Star. Retrieved 22 September 2016.
  3. "Twenty-something 'Serenitea' founder brews business success". GMA News. 21 January 2013. Retrieved 22 September 2016.
  4. Lacamiento, Grace Melanie (29 May 2013). "Serenitea milk tea brand opens franchise in Cebu". The Freeman. The Philippine Star. Retrieved 22 September 2016.
  5. "Serenitea opens in Davao". BusinessWorld. 16 June 2016. Retrieved June 16, 2016.

Further reading
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.