Serene Koong

Serene Koong is a Singaporean singer, songwriter and producer. She is a three time Global Chinese Golden Chart Award,[1] three time Singapore Hit Awards[2] and a Singapore Star Awards winner.[3]

Serene Koong
龚芝怡
Background information
OriginSingapore
GenresMandopop, R&B
Occupation(s)Singer, songwriter, producer
InstrumentsPiano, guitar
Years active2010–present
LabelsGoodGirlMusic
Websiteserenekoong.com

Recognized for her emotive voice and writing hit songs, her featured works include 《幸福不难》, theme song for the MediaCorp Channel 8 drama series The Dream Makers, 《明知我爱你》，as well as her R&B duet with Jaycee Chan 《最好的我》.

Music career
Serene performing her hit song “幸福不难 Happiness is not Difficult” (Theme song for The Dream Makers 志在四方 ) during the Singapore Hit Awards. She also won Star Awards "Best Theme Song" and 2 awards at the Global Chinese Golden Chart Awards.

2010 - 2012: Career Beginnings

In May 2010, she released her debut Mandarin album, <<55:38:7>>, composed of 10 original compositions, which produced a few top ten hits on radio music charts in Singapore and Malaysia, among which was her widely popular single 《明知我愛你》，which peaked at No.3 on Y.E.S. 93.3FM 醉心龙虎榜. Her collaboration with Jaycee Chan on their R&B duet 《最好的我》 has attracted a following for her music in China and combined views for the song exceeding a million views on YouTube . That year, she was among the most nominated artistes at the Singapore Hit Awards, receiving 2 awards ("Most Popular Newcomer 最受欢迎新人奖" and "Meritorious Newcomer 优秀新人奖") and 4 nominations,[4] including her song 《明知我愛你》 being nominated for "Best Local Composition 《最佳作曲》 along highly acclaimed artists like Tanya Chua.

Serene Koong 龚芝怡 at 2014 Asian Television Award. She was nominated for "Best Theme Song" with her work《幸福不难》which she wrote, performed and produced for the hit drama series "The Dream Makers 志在四方".


Serene has filmed for 2 advertisements with F&N Beverages, one of which featured her original song "Lala". She is also involved in movie and drama theme song writing and production, with theme songs recorded for MediaCorp's New Beginnings (红白喜事) -《在我左右》and The Dream Makers (志在四方) – 《幸福不难》 as well as 《手中线》for the movie Love Cuts (割爱) starring Zoe Tay and veteran Hong Kong actor Kenny Ho (何家劲). In 2014, she was invited as the Mandarin lead singer for the theme song,网织同心 (Knit with One Heart), of the Singapore Chingay Parade 2014 which was presented at the parade with Lee Wei Song as music director.


She made her debut in March 2012 in Taiwan with the album《聲.體.輿言》, distributed by Warner Music Taiwan 聲.體.與言 | 華納線上音樂雜誌. In the same year, she played to a full house for her first solo concert as one of the featured in::music artistes at the Esplanade's Huayi Festival.[5] Other acts included high-profile Taiwanese singer-songwriters Waa Wei and Summer Lei.

2013: Multi-Award Winning Single《幸福不难》and Stepping Up to the Role of Producer

In 2013, she wrote, produced and performed the theme song , 《幸福不難》 (Happiness is Not Difficult) for the MediaCorp Channel 8, TV 50th Anniversary blockbuster drama series The Dream Makers. 《幸福不難》 became a huge hit when the series premiered and raised the profile of Serene as a rising female Singaporean music artiste, songwriter and producer to watch as the drama series also featured Tanya Chua's work (十万毫升泪水) as sub theme song.

That year, Serene was named "Top Downloaded Female Artist" by MeRadio at the Singapore Hit Awards （第十八屆新加坡金曲獎） for the song 《幸福不难》(for which the winning male artist was popular Taiwanese singer Alien Huang. The 18th Singapore Hit Awards was held at Suntec Convention Centre and was attended by regional artists such as Karen Mok and Will Pan. Serene was amongst the Singaporean artists who won awards that night including JJ Lin, Derrick Hoh, Serene Koong and Olivia Ong.[6]

The Dream Makers was one of the most talked about and popular drama series in 2014 and featured a star-studded cast which included Zoe Tay, Rui En, Jeanette Aw, Chen Liping, Rebecca Lim, Chen Hanwei and Desmond Tan. It went on to become the biggest winner at Star Awards 2014 with a total of 9 awards, including “Best Drama Series”. Serene won “Best Theme Song” at the Star Awards.[7]

In 2014,《幸福不难》was also named "Top Dedicated Hit Song" by UFM1003. The song reached No.1 on the Singapore iTunes Mandopop chart, holding its No. 1 spot as top releases for that period among Asia's top names as Stefanie Sun and Eason Chan.On the back of the song's popular reception, Serene received 2 Global Chinese Golden Chart awards ( 全球流行音乐金榜）including "Outstanding Artiste Award" (Singapore, UFM1003), for which previous winners include JJ Lin and Tanya Chua. She also received a nomination for "Best Theme Song" at the prestigious 19th Asian Television Awards.

2015 - 2018: Big Leap to Film

In July 2015, it was announced that Serene had written, performed and produced the theme song 《心肝》 for Kelvin Tong's film (Grandma Positioning System)[8] in the highly successful SG50 Anthology "7Letters", a film by seven acclaimed Singaporean film makers namely, Boo Junfeng, Eric Khoo, K Rajagopal, Jack Neo, Tan Pin Pin, Royston Tan and Kelvin Tong to commemorate Singapore's Golden Jubilee. It was the first film to open at the revamped historic Capitol Theatre, and all tickets to the three-day screening were sold out on the same day tickets were released.[9] "7 Letters" received great reviews and overwhelming response from audiences as well as a 4.5/5 rating in the Straits Times.[10] Due to the overwhelming response for the film, a second series of screenings were made available at the National Museum of Singapore for 8–10 August, for which all tickets were once again fully redeemed. It was finally announced that "7Letters" would be theatreically release in Golden Village Cinemas from 20–26 August.[11] In her interview with UWeekly,[12] Serene has shared that《心肝》was inspired by the love story of Singapore's founding father Mr Lee Kuan Yew and his wife. It was also mentioned that this song talks about holding on to memories and treasuring people we love. It is one of her most intimate works to date and pays tribute to love and her country, Singapore. She is the producer, vocal producer, songwriter and performer of the song, which peaked at #6 on the iTunes Mandopop Charts (SG) during its week of release. In August, it was announced that this acclaimed SG50 anthology will make its international premiere at the 2015 Busan International Film Festival in South Korea.[13] The film was also selected by the Singapore Film Commission as the official entry to the Oscars' Best Foreign Language Film category.[14]

Her latest single "All Alone《当世界只剩下我一个人》Sub Theme Song which she wrote, performed and produced for 志在四方2 “The Dream Makers 2” premiered on 4 December 2015. The blockbuster series has featured works by outstanding Singaporean female singers; in addition to Serene's works 幸福不难 and 当世界只剩下我一个人，the drama also features works by Tanya Chua (十万毫升泪水）and Kit Chan who performed the theme song 终于 for "The Dream Makers 2".

In August 2016, Serene was among the three Singaporean artists whose works charted on the Global Chinese Golden Charts TOP 20 (first half of 2016).[15][16] The TOP20 chart includes top artists from the region including Stefanie Sun, JJ Lin, Jay Chou and Amei.

On 7 May 2017, Serene received the "Outstanding Artist of The Year" (年度推崇大奖）presented by UFM100.3 award at the Global Chinese Golden Chart Awards (全球流行音乐金榜）which recognizes the best in Chinese Pop Music. The awards ceremony was held at Beijing’s LeSports Centre with an audience of 10,000 and was streamed live to a reported 3 million viewers. A total of 20 artistes from around the region performed at this ceremony. They include: MayDay, LION狮子合唱团，William Wei, PowerStation, Della Ding Dang, Yisa Yu, , Angela Chang, Allen Su and Bii. Serene performed her winning work《当世界只剩下我一个人》。

In her interview with Toggle, it was mentioned that she set up her own music production company GoodGirlMusic in 2013 to handle all stages of music production on her own. Although there were responsibilities and stress that came with producing her own work, it has made her work more personal.[17]

On 9 August 2018, Serene appeared on the prelude episode of SPOP Sing! (SPOP 听我唱！),[18] a singing competition which sees the involvement of prominent Singaporean artists, songwriters and producers in the search for the next homegrown talent. Koong served the series as a mentor (歌唱导师) to the final 20, while their performances were judged by well-known music veterans Billy Koh and Lee Shih Shiong. The grand finals of the competition will be held at the Padang on 4 November 2018 in live broadcast.

Management

Serene Koong is independently managed by her own company GoodGirlMusic Pte. Ltd. GoodGirlMusic was also announced as one of the music production companies selected under the inaugural MediaCorp–MDA joint call for proposal in 2013 to produce theme songs for MediaCorp drama series.[19]

Discography
Year.NameDescription
2019Save Me From Myself - SingleTheme Song for "KIN" Drama SeriesProduced by GoodGirlMusic
Digital Distribution by GoodGirlMusic
2018酸甜苦澀 - Single電視劇《吃飽沒? 4》主題曲Produced by GoodGirlMusic
Digital Distribution by GoodGirlMusic
2016《当世界只剩下我一个人》- SingleSub Theme Song for MediaCorp Ch8 Blockbuster Drama Series The Dream Makers 2 志在四方2Produced by GoodGirlMusic
Digital Distribution by GoodGirlMusic
2015《心肝》- SingleTheme Song for SG50 Film "7 Letters" - GPSProduced by GoodGirlMusic
Digital Distribution by GoodGirlMusic
2013《幸福不难》- SingleTheme Song for MediaCorp Ch8 Blockbuster Drama Series "The Dream Makers" 志在四方Produced by GoodGirlMusic
Distributed by Warner Music Singapore
2012聲 . 體 . 輿言AlbumDistributed by Warner Music Taiwan
201055:38:7AlbumDistributed by Rock Records Singapore, Malaysia

Other Writing credits
Year Song Title Composer Lyricist Singer Album Name
2016 独家献映 Serene 龚芝怡 邵建维 BBF 王者之路
2017 想象空间 Serene 龚芝怡 崔惟楷 衛蘭 Janice Vidal 卫兰
2018 北极光 Serene 龚芝怡 周耀辉 苏妙玲 北极光
蜂蜜月亮 Serene 龚芝怡 Peggy Hsu 许哲珮 Valen Hsu 许茹芸 绽放的绽放的绽放

Awards and nominations
Year年Award Ceremony
颁奖典礼		Category
奖项		Nomination /

Represented Work

Result
成绩		Ref
2018 23rd Compass Awards Top Local Soundtrack 《幸福不难》Theme song for "The Dream Makers"Won [20]
2015 7th Global Chinese Golden Chart Awards
第7全球流行音乐金榜		 Outstanding Artist of The Year
年度推崇大歌手 (Presented by UFM1003)		 《当世界只剩下我一个人》Won [21]
2014Asian Television Awards
亚洲电视奖		Best Theme Song
最佳主题曲		《幸福不难》Theme song for "The Dream Makers"Nominated
2014Star Awards
新加坡红星大奖		Best Theme Song
最佳主题曲		《幸福不难》Theme song for "The Dream Makers"WonStar Awards 20: 'Show 1' Winners List
20144th Global Chinese Golden Chart Awards
第4届全球流行音乐金榜		Outstanding Artist Award
年度各各电台推崇大奖(UFM1003)		Serene Koong 龚芝怡Won[22]
20144th Global Chinese Golden Chart Awards
第4届全球流行音乐金榜		Top Dedicated Hit Song
年度各各电台点播冠军(UFM1003)		《幸福不难》Won[22]
2013Singapore Hit Awards
第十八届新加坡金曲奖		MeRadio Top Downloaded Hit Award (Female Artiste)
下载率最高金曲		《幸福不难》Won[23]
2013Singapore Hit Awards
第十八届新加坡金曲奖		Best Composition
最佳本地作曲		《幸福不难》Nominated[24]
2013Singapore Hit Awards
第十八届新加坡金曲奖		Best Lyrics
最佳本地作词		《幸福不难》Nominated[24]
2011FreshMusic AwardsBest Local Singer
最佳本地歌手奖		(專輯:55:38:7)Won[25]
2011Singapore e-Awards
新加坡 e乐大赏		Best Lyrics
最佳作詞		《平行線》Nominated
2011Star Awards
新加坡红星大奖		Best Theme Song
最佳主题曲		《在我左右》Theme Song For New Beginnings 红白喜事Nominated[26]
2010Singapore Hit Awards
第16屆新加坡金曲奖		Most Popular Newcomer –
最受歡迎新人奖		Serene Koong 龚芝怡Won[27]
2010Singapore Hit Awards
第16屆新加坡金曲奖		Meritorious Newcomer – 優秀新人獎 (with Yen-J 严爵 & Magic Power )Serene Koong 龚芝怡
(專輯:55:38:7)		Won新加坡金曲獎
2010Singapore Hit Awards
第16屆新加坡金曲奖		Best Local Composition
最佳本地作曲		《明知我爱你》
(词/曲/演唱：龚芝怡)		Nominated[28]
2010Singapore Hit Awards
第16屆新加坡金曲奖		Best Local Singer
最佳本地歌手		Serene Koong 龚芝怡
(專輯:55:38:7)		Nominated[28]
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gollark: That is actually a nice idea. I wonder where the parent-raising thing came from.
gollark: This would quickly weed bad parents out of the population. Also all parents.

References

  1. "《第4届全球流行音乐金榜颁奖典礼》得奖名单". MY FM. Archived from the original on 27 May 2014.
  2. "The Singapore Hit Awards 2013: The winners". Today Online. 23 November 2013.
  3. "Star Awards 20: 'Show 1' Winners List". MSN. Archived from the original on 29 April 2014. Retrieved 27 May 2014.
  4. "Singapore Hit Awards 2010 Winners List unveiled!". MSN. Archived from the original on 21 April 2012. Retrieved 29 October 2010.
  5. "in::music Serene Koong 龚芝怡". Huayi Festival. Archived from the original on 6 June 2014. Retrieved 3 June 2014.
  6. "Karen Mok, Wilber Pan, Alien Huang win big". TodayOnline. 23 November 2013. Archived from the original on 4 January 2015. Retrieved 4 January 2015.
  7. "Jeanette Aw, The Dream Makers win big". 22 April 2014. Retrieved 6 January 2015.
  8. http://movies.insing.com/feature/7-letters-directors-give-back-to/id-26723101/
  9. http://www.channelnewsasia.com/news/singapore/tickets-to-sg50-film-7/1957888.html
  10. "All directors turn in top grades for SG50 film project 7 Letters". The Straits Times. 22 July 2015.
  11. "7 Letters, the acclaimed SG50 film project, to get theatrical release for one week". The Straits Times. 3 August 2015.
  12. "《7封信》汇集爱心". 优1周 - UWeekly.
  13. "7 Letters to screen at Busan film fest in October". The Straits Times. 27 August 2015.
  14. hermesauto (8 October 2015). "7 Letters is Singapore's entry to the Oscars in the Best Foreign Language Film category". The Straits Times. Retrieved 13 June 2017.
  15. "《全球流行音乐金榜》上半年20大 孙燕姿、林俊杰上榜". 优1周 - UWeekly.
  16. https://www.youtube.com/watch?v=oTa329OBn6U
  17. "Serene Koong writes sub-theme song for Dream Makers 2 in half a day- Toggle". Toggle. Retrieved 13 June 2017.
  18. "SPOP Sing! Prelude SPOP听我唱 SING 乐飞扬". Toggle. Retrieved 25 October 2018.
  19. "MDA and MediaCorp announce winners for original theme song submission for seven MediaCorp dramas - Infocomm Media Development Authority". Base. Retrieved 13 June 2017.
  20. "23rd COMPASS Awards Presentation 2018 | Compass". COMPASS. Retrieved 16 March 2020.
  21. "五月天、狮子合唱团High翻"全金榜"". 联合早报网. 9 May 2017. Retrieved 13 June 2017.
  22. "《第4届全球流行音乐金榜颁奖典礼》得奖名单：". MYFM. Archived from the original on 27 May 2014.
  23. "The Singapore Hit Awards 2013: The winners". Today Online.
  24. "Nomination List for Singapore Hit Awards Announced". Archived from the original on 13 December 2013. Retrieved 7 December 2013.
  25. "第五屆 Freshmusic Awards 2011 Part 1 @ Freshmusic 音樂雜誌 :: 痞客邦 ::". Freshmusic 音樂雜誌.
  26. "The Official Star Awards 红星大奖 2011 Nominations List". Archived from the original on 1 July 2012.
  27. "Singapore Hit Awards 2010 Winners List unveiled!". Archived from the original on 21 April 2012. Retrieved 6 November 2010.
  28. "Nomination list for Singapore Hit Awards 2010 announced!". Archived from the original on 27 May 2014. Retrieved 27 May 2014.
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