Scents of Time

Scents of Time was a perfume company which specialized in re-creating ancient fragrances. The company was founded by perfumer David Pybus and based in the United Kingdom. The company was featured in Series 4, Episode 5 of the BBC entrepreneur opportunity programme Dragons' Den on 7 March 2007. Their products were distributed at the British Museum and through online retailers.[1]

Scents of Time
Traded asPrivate financing
Industrycosmetics
Founded2007
FounderDavid Pybus
Defunct2012
HeadquartersRyman House, Savoy Road, Crewe, Cheshire, United Kingdom
Area served
international
Productsperfumes
Websitescentsoftime.co.uk

The recreated scents differed from the original formulae in two fundamental ways. All ingredients conformed to the current safety standards for the perfume industry as some old formulations contained components now determined to have toxicity. The second difference was the use of alcohol as a carrier rather than the olive or almond oil common in ancient times. The company produced five scents and had two under development.[2]

  • Night Star (2009) – Floral. Bergamot, lavender, rose, violet, heliotrope, orris, Lily of the Valley, sandalwood, vanilla, and Hawthorn Blossom. Based on recovered samples from a bag of fragrances belonging to Adolphe Saalfeld, perfumer and survivor of RMS Titanic.[3]
  • Maya (2009) - Soft oriental. Sweet copal incense, ozonic influences, Night Blooming Jasmine, verdant foliage, a pot pourri of tropical fruits and flowers and cacao (chocolate).[4]
  • Ankh (2008) - Woody Oriental. Sicilian bergamot and lemon, lime, juniper, pink pepper, myrtle, cypress, lavender, geranium, jasmine, cassi, cinnamon, nutmeg, black pepper, benzoin, labdanum, frankincense, myrrh, sandalwood, vetivert, birch tar, ceda, guaiacwood, accord of hone, tobacco and vanilla.[5]
  • Pyxis (2007) - Mossy Woods (Chypre). Bergamot, peach, lavender, peppermint, rosemary, basil. rose, jasmine, sandalwood, patchouli, oakmoss, amber, and benzoin.[6]
  • Nenufar (2007) - Water family. Green watery accord, nutmeg, angelica, floral muguet (Lily of the Valley), sandalwood, musks, orris, heliotrope, almond, and patchouli.[7]
  • Aurum (in development) – scents from ancient Greece.
  • Chrism (in development) - Dry Woods. Based on the anointing oil used in European coronation ceremonies.

On 4 January 2012, the company suspended its internet sales and closed down on 30 April 2012 after donating all remaining stock to charitable organizations. It cited a weak worldwide economy and marketing competition from celebrity-endorsed fragrances.[8]

References
  1. "David Pybus Scents of time". Beauty Focus 2009. CosmeticsBusiness.com. Retrieved 17 April 2012.
  2. "Night Star Booklet" (PDF). Scents of Time.co.uk. Retrieved 11 April 2012.
  3. "Night Star - Scents of Time for women". Fragrantica, LLC. Retrieved 17 April 2012.
  4. "Maya (2008) by Scents of Time". Basenotes.net. Retrieved 17 April 2012.
  5. "Fragrance Of The Pharaohs". Basenotes.net. Retrieved 17 April 2012.
  6. "Scents of Time Pyxis". MakeupAlley.com. Retrieved 17 April 2012.
  7. "Scents Of Time, Nenufar Reviews". Review Centre 2011. Retrieved 17 April 2012.
  8. Herald, Folkestone (March 26, 2012). "Sandgate business selling Titanic scent sunk by bad sales". This is Kent. Retrieved 17 April 2012.
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