Salifu Abdul Hafiz

Salifu Abdul Hafiz (born March, 1990) is a Ghanaian Film/Commercial and Music Video Director[1] who has shot and directed several music videos for artiste like Mr. Eazi, Obrafour, Sarkodie, Guru, Maccasio, Medikal, Teephlow, YPEE and many other artiste across the globe.

Salifu Abdul Hafiz
Birth nameSalifu Abdul Hafiz
Born (1990-03-03) March 3, 1990
Accra, Ghana
OriginAbetifi - Kwahu
Occupation(s)Cinematographer, music video director
Years active2011-present
Associated actsMr Eazi, Sarkodie, EL, Obrafour, Maccasio, Gurunkz, GuiltyBeatz, King Promise, Joey B, YPEE, IWAN. Teephlow, Makere Thekiso, Nana Kofi Asihene
Websitedcmedialive.com

He is the founder and creative director of a renowned Ghanaian video production company, Digital Creative Media formerly known as DC FILMS PRODUCTION. They’ve produced content for international brands like USAID, IDH, DECATHLON, BETWAY, TULLOW OIL, CAL BANK and many others.

Life and career

Salifu Abdul Hafiz grew up in Abetifi-Kwahu where he started basic school through to senior high at Abetifi Presbyterian Senior High School.[2]

After high school in 2009, he worked in an internet cafe as a cafe attendant and was later promoted to be the manager of the branch. Whiles working in the cafe, he learned sound engineering and video editing which motivated him to take a career in the field of multimedia. He produced demos for himself and up-and-coming artistes, including making covers of songs.[3]

He relocated to Accra the capital city of Ghana to pursue his dreams in 2010.

He enrolled in Takoradi Technical University then Takoradi Polytechnic to pursue Commercial Art in 2012. Whiles in school, Hafiz did photo shoots, shot events, promotional adverts and music videos which aired on national TV.[4]

He interned with NKACC a company owned by multiple awarding winning Ghanaian director, Nana Kofi Asihene who trained and nurtured him to the beginning of his career as a video director. He shot music videos for up-and-coming artistes.[5]

He was invited to have an album listening with E.L,[6] a multiple award-winning Ghanaian musician/songwriter and producer. E.L gave Hafiz the opportunity to shoot a music video for a song he featured Ghana's rap legend Obrafour[7] after which they collaborated on many other projects including ‘Kaa Bu Ame'.[8]

Salifu Abdul Hafiz has shot documentaries and adverts for brands like USAID,[9] IDH,[10] Betway,[11] YES Ghana,[12] Decathlon,[13] Tullow Oil, CalBank[14] amongst many others.

He has directed music videos for the likes of Mr. Eazi, E.L, Sarkodie, Obrafour, Guru, Maccasio, GuiltyBeatz, King Promise, Mugeez (R2Bees), Joey B, YPEE, Nana Yaa, Cent Remmy, IWAN, TheWord, D-Flex, Teephlow, YPee and many others.

In 2017, Salifu Abdul Hafiz filmed Mr. Eazi’s Dettyworld Tour.[15]

Awards and nominations

4syte Music Video Awards
Year Nominee / work Award Result
2019 Poverty Best Dancehall Video[16] Nominated


3RD TV Music Video Awards
Year Nominee / work Award Result
2019 Himself Best Video Director[17] Won
2019 Poverty Best Male Reggae / Dancehall Video[18] Won
2019 Company Best Production Company[19] Nominated

MAYA Awards
Year Nominee / work Award Result
2019 Himself Best Music Video Director[20] Nominated

Greater Accra Music Awards
Year Nominee / work Award Result
2019 Himself Best Music Video Director of the year[21] Nominated

Eastern Music Awards
Year Nominee / work Award Result
2018 Himself Best Music Video Director of the year[22] Won

Ghana Music Awards SA
Year Nominee / work Award Result
2018 Meye Guy Remix Best Music Video[23] Nominated
2018 Moesha Best Collaboration[24] Nominated

3RD TV Music Video Awards
Year Nominee / work Award Result
2018 Himself Best Video Director[25] Nominated
2018 Company Best Production Company[26] Won

Northern Entertainment Awards
Year Nominee / work Award Result
2018 Himself Best Music Video[27] Won
2018 Himself Best Music Director[28] Won

UN Plural Plus Youth Video Festival
Year Nominee / work Award Result
2018 Himself Signis Award[29] Won

Ghana Music Awards UK
Year Nominee / work Award Result
2017 BOOZE N BOOBS Best Music Video[30] Nominated

Ghana Tertiary Awards
Year Nominee / work Award Result
2014 Himself Most Influential Student in Film Making[31] Won
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References
  1. Frimpong, Desmond. "Salifu Abdul Hafiz: The one job Ghana's most sought after video director rejected despite paying thousands of dollars". Retrieved 2018-08-29.
  2. "Abetifi presbyterian senior high school(APSEC)". www.facebook.com. Retrieved 2018-06-30.
  3. Digital Creative Media (2014-06-10), DEON BOAKYE - KAKI MBERE (Official Video) Dir. Salifu Abdul Hafiz, retrieved 2018-06-30
  4. TheWord Official (2016-06-20), TheWord - Rich Forever, retrieved 2018-06-30
  5. Digital Creative Media (2014-06-10), DEON BOAKYE - KAKI MBERE (Official Video) Dir. Salifu Abdul Hafiz, retrieved 2018-06-30
  6. "Elom (Everbody Loves Original Music)".
  7. ELgh (2016-03-06), E.L - Kwame Nkrumah 2 ft. Obrafour (Official Music Video), retrieved 2018-06-25
  8. ELgh (2016-06-23), E.L- Kaa Bu Ame (Official Music Video), retrieved 2018-06-25
  9. Digital Creative Media (2017-07-19), USAID INNOVATING - MY ROAD TO READING, retrieved 2018-06-25
  10. IDH The Sustainable Trade (2017-11-14), Cocoa & Forest Initiative, retrieved 2018-06-25
  11. Digital Creative Media (2017-07-19), BetWay Ghana - Stephen Appiah, retrieved 2018-06-25
  12. Digital Creative Media (2017-07-19), MzVee (YOUTH EMPOWERMENT SYNERGY) #DOSOMETHING, retrieved 2018-06-25
  13. Digital Creative Media (2017-11-19), Decathlon Re;, retrieved 2018-06-25
  14. Digital Creative Media (2018-02-22), Cal Bank Final Preview, retrieved 2018-06-25
  15. Mr Eazi (2017-07-05), Mr Eazi in Kigali Rwanda - Detty World Tour, retrieved 2018-06-25
  16. https://www.yfmghana.com/2019/10/18/nominees-for-mtn-4syte-music-video-awards-2019-the-complete-list/
  17. https://www.musicinafrica.net/magazine/3rd-tv-music-video-awards-ghana-all-winners
  18. https://www.musicinafrica.net/magazine/3rd-tv-music-video-awards-ghana-all-winners
  19. https://www.bigxgh.net/2019/11/04/full-list-of-nominees-for-3rd-tv-music-video-awards-2019/
  20. https://www.ghanamuslimweb.com/calpage/dis/140/ghanas-salifu-abdul-hafiz-grabs-maya-awards-nomination-in-nigeria
  21. http://livefmghana.com/2019/09/11/greater-accra-music-awards-unveils-2019-nominees-list/
  22. https://ghkasa.com/salifu-abdul-hafiz-wins-best-music-video-director-year-ema18/
  23. "2018 Ghana Music Awards South Africa: Check the Full List of Nominees". 2018-08-16.
  24. "2018 Ghana Music Awards South Africa: Check the Full List of Nominees". 2018-08-16.
  25. "Full List of Nominees for 3RD TV Music Video Awards 2018 - 3RD TV".
  26. "Full List of Nominees for 3RD TV Music Video Awards 2018 - 3RD TV".
  27. http://www.yfmghana.com/2018/03/12/full-list-of-nominees-for-2018-northern-ghana-entertainment-awards/. Missing or empty |title= (help)
  28. http://www.yfmghana.com/2018/03/12/full-list-of-nominees-for-2018-northern-ghana-entertainment-awards/. Missing or empty |title= (help)
  29. https://pluralplus.unaoc.org/18-25-age-category/north-to-south/. Missing or empty |title= (help)
  30. "Ghana Music Awards UK returns with nominee list". 2017-07-13.
  31. "Winners of the Ghana Tertiary Awards – Republic Hall, Ahuof3 Patri & others |". 2015-01-11.
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