SSENSE

SSENSE is an e-commerce and brick-and-mortar luxury and streetwear retailer based in Montreal, Canada. It was founded in 2003 by three brothers: Rami, Bassel and Firas Atallah. The platform currently serves 114 countries and operates in French, English and Japanese.[1][2][3][4][5]

SSENSE
IndustryFashion
Founded2003
FounderRami Atallah, Firas Atallah, Bassel Atallah
HeadquartersMontreal, Canada
Websitewww.ssense.com

Rami originally built the SSENSE platform as part of his graduate thesis for his computer engineering degree, then enlisted his brothers to help turn his project into a business.

Timeline

2004 - SSENSE opened its first freestanding store in Montreal.

2006 - The ssense.com website was officially launched.

2010 - SSENSE relocated its retail space in the historic district of Old Montreal.[6]

2012 - SSENSE launched the world's first shoppable music video “I Think She Ready” starring FKi 1st, Iggy Azalea, and Diplo.[7][8]

2013 - The company relocated its headquarters and warehouse to its current 100,000 sq. ft. space in Montreal's Garment District to accommodate its growing team.

2015 - SSENSE appointed Joerg Koch - founder and editor-in-chief of the magazine 032c - as its first editor-in-chief.[9][10]

2016 - The website launched in Japanese with all editorial content and product information available in Japanese as well as offering fulfilment in Japanese Yen.

2018 - SSENSE acquired the fashion community Polyvore and Immediately closed the platform without warning, giving users one month to back up some of their content and to opt out of data sharing.[11]

Operations

SSENSE currently employs close to 600 staff, achieves approximately 32 million page views per month, and has had 82 percent compound annual sales growth since its first year.[12]

SSENSE makes the majority of its revenue from luxury brands such as Valentino, Balmain, Yves Saint Laurent, Givenchy, Comme des Garçons, and Vêtements but the platform is also said to be operating outside the confines of the traditional fashion sphere with unconventional buys, strong connections to art, music and creativity, and a sophisticated blurring of streetwear and high fashion.[13]

Almost 80 percent of SSENSE clientele are said to be millennials, aged between 18 and 34.[14]

SSENSE obtained the popular fashion site Polyvore on April 6, 2018, and immediately shut it down and redirected all of its users to the SSENSE site. They have obtained the personal information of every user previously signed up to Polyvore. Users of Polyvore are enraged and have started a petition on change.org to fight this.[15]

Awards and honors

In 2014 the founders of SSENSE were bestowed the Entrepreneur of the Year award by Ernst & Young.[16] SSENSE was also named as one of the 30 leading global menswear retailers in the world by Italian Prime Minister Matteo Renzi and The Business of Fashion.[17]

In 2017 Rami Atallah was named Honorary Chair of the 2017 Canadian Arts and Fashion Awards.[18] Rami Atallah was also named to the jury for the International Woolmark Prize competition alongside industry leaders.[19]

in 2014, 2015, 2016 and 2017 Rami Atallah was named to The Business of Fashion BoF 500, a professional index presented by The Business of Fashion, identifying the people shaping the global fashion industry.[20]

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See also

References
  1. "The Lavish Minimalism of Montreal's SSENSE Studio". Techvibes. Retrieved 2017-12-18.
  2. "The SSENSE of success > Magazine". Magazine. 2016-09-17. Retrieved 2017-12-18.
  3. Won, Nancy. "How Ssense is changing Canadian online shopping | Elle Canada". Elle Canada. Retrieved 2017-12-18.
  4. "The Montreal company shaking up luxury fashion, one pair of $860 sweatpants at a time". Retrieved 2017-12-18.
  5. "Shopping: SSENSE | Martin Beauséjour | Style". La Presse (in French). Retrieved 2017-12-18.
  6. "20 Canadian Retailers Every Highsnobiety Reader Should Know". Highsnobiety. 2017-12-18. Retrieved 2017-12-18.
  7. SSENSE. "I Think She Ready - FKi, Iggy Azalea and Diplo". Retrieved 2017-12-18.
  8. "Ssense: Shoppable Music Video - I Think She's Ready". Creativity Online. Retrieved 2017-12-18.
  9. "Joerg Koch Defies Content-Commerce Orthodoxy". The Business of Fashion. 2015-12-15. Retrieved 2017-12-18.
  10. "Joerg Koch to Become Editor-in-Chief of SSENSE".
  11. "Online Retailer Ssense Acquires Polyvore and Immediately Shuts It Down". 6 April 2018. Retrieved 7 April 2018.
  12. Won, Nancy. "How Ssense is changing Canadian online shopping | Elle Canada". Elle Canada. Retrieved 2017-12-18.
  13. "Secret montréalais, succès mondial - La Presse+". La Presse+ (in French). 2017-11-25. Retrieved 2017-12-18.
  14. "The Montreal company shaking up luxury fashion, one pair of $860 sweatpants at a time". The Globe and Mail. 2016-02-22. Retrieved 2017-12-18.
  15. http://footwearnews.com/2018/business/mergers-acquisitions/polyvore-shut-down-ssense-acquisition-1202546734/
  16. "EY Entrepreneur Of The Year - 2014 National award winners". www.ey.com. Retrieved 2017-12-18.
  17. "Italian Prime Minister and BoF Honour 30 Leading Menswear Retailers". The Business of Fashion. 2014-06-17. Retrieved 2017-12-18.
  18. "2017 Honorary Chair | CAFA". cafawards.ca. Retrieved 2017-12-18.
  19. "Rami Atallah". www.woolmarkprize.com. Retrieved 2017-12-18.
  20. "Rami Atallah is One of the 500 People Shaping the Global Fashion Industry in 2017". The Business of Fashion. Retrieved 2017-12-18.
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