Ruben Jaari
Ruben Jaari (until 1936 Robert Jankeloff; January 22, 1906 Helsinki – August 15, 1991 Helsinki) was a Finnish businessman and founder of the department store Pukeva.[1][2][3][4]
Ruben Jaari | |
|---|---|
 Portrait photograph taken in 1985 | |
| Born | Robert Jankeloff January 22, 1906 |
| Died | August 15, 1991 (aged 85) Helsinki, Finland |
| Nationality | Finnish |
| Occupation | Businessman |
Biography
Jaari's parents were Samuel and Lena Jankeloff, and the family – originally from Russia – moved to Helsinki in the 1860s. The Jankeloff family maintained clothing shops in Kamppi and in Annankatu, in central Helsinki. As well as Ruben the Jankeloff family had three other sons: Sender, David, and Fabian (known as Fajo). Sender later emigrated to the United States. During the First World War the family moved to Copenhagen, but they returned in the 1920s to Finland.[1]
Ruben Jaari trained as an electrical engineer in France and Germany, changing his surname to Jaari in the 1930s. He founded a store, named Kappa, in 1933 and sold in Vuorikatu with his brother Fajo women's jackets. Fajo was later to found his own business.[1]
In 1939 Jaari married Irene Friedländer, a Latvian Jew whose parents later died in the Holocaust. Ruben and Irene had three children: Rea (b. 1940), who today works as a psychologist in England; Ray (1943–1991), who died in a car accident; and Ralph (b. 1949), who today works in the construction trade in Tallinn.[1]
Pukeva went bankrupt during the Recession of the 1990s, partly due to the construction of Kaisaniemi metro station.
Jaari died in 1991, and is buried in the Jewish Cemetery in Helsinki.[1]
Pukeva store in 1970
Ruben Jaari (to the right) with staff in 1973
References
- Pohls, Maritta (August 25, 2000). "Kauppaneuvos Ruben Jaari (1906–1991)". Kansallisbiografia. Retrieved June 24, 2020.
- Rissanen, Virve; Laitinen, Joonas (January 17, 2016). "Pukeva-tavaratalon henki elää: Henkilökunta kokoontuu yhä vuosittain laulamaan tv:stä tuttua mainoslaulua". Helsingin Sanomat. Retrieved June 24, 2020.
- Närhi, Ari (August 16, 1991). "Kauppaneuvos Ruben Jaari Kaisaniemen keisari myi muodin kansalle". Helsingin Sanomat. Retrieved June 24, 2020.
- Luhtala, Riitta; Hakola, Iida; Jaari, Ralph. "Rubenin Pukeva – liike verraton". Jaari. Retrieved June 24, 2020.
Further reading
- Järvenpää, Eeva (October 28, 2006). "Kaisaniemen keisari myi muotia koko perheelle" (in Finnish). Helsingin Sanomat. Archived from the original on June 4, 2011. Retrieved October 8, 2009.CS1 maint: BOT: original-url status unknown (link)