Rox Jewellers (retailer)

ROX - Diamonds & Thrills is a British jewellers specialising in diamonds and luxury watches. ROX were crowned Retailer of the Year at the Scottish Fashion Awards.[1] in 2011, as well as Independent Jeweller of the Year at the UK Jewellery Awards 2011.[2]

ROX Diamonds & Thrills
Private company
IndustryJewelry, e-commerce
Founded2002 (2002)
FounderKyron Keogh and Grant Mitchell
Headquarters
United Kingdom 
Websitewww.rox.co.uk 

Established in 2002 by Kyron Keogh and Grant Mitchell[3] with their first store in Argyll Arcade, Glasgow stocking brands such as Hublot and Audemars Piguet. ROX currently operate six stores in Scotland and England including Edinburgh, Aberdeen, Newcastle and Leeds.[4]

With a 27% increase in online sales, the company was on target to exceed £10m in turnover in 2012[5] after selling a £50,000 diamond ring.

ROX have been in the news due to a legal battle with Rolex in 2012,[6] a £1m armed robbery at the Edinburgh store in 2013[7] and a robbery at the Argyll Arcade store in 2015[8]

In 2016 ROX closed their Silverburn boutique in Glasgow after 8 years to look for a larger store to feature their Laurent-Perrier champagne bars.[9]

References
  1. "Scottish fashion Awards 2011 Winners". Vogue. Retrieved 11 May 2016.
  2. "UK Jewellery Award Winners Announced". Professional Jeweller. Retrieved 11 May 2016.
  3. Reid, Scott (8 October 2012). "Business interview: Kyron Keogh co-founder of Rox Jewellers". The Scotsman. Retrieved 11 May 2016.
  4. "Scottish jeweller ROX to expand into England". BBC News. 18 June 2013. Retrieved 11 May 2016.
  5. "ROX bucks retail slump as precious stones sell well". The Herald. Glasgow. 28 January 2012. Retrieved 11 May 2016.
  6. "Scots jewellers Rox win legal battle against luxury watchmaker Rolex". Daily Record. Retrieved 11 May 2016.
  7. "Armed robbers steal £1m of jewellery from Edinburgh Rox jewellers". BBC. Retrieved 11 May 2016.
  8. "A masked gang used sledgehammers in a raid on a series of jewellers shops in Glasgow". STV News. Retrieved 11 May 2016.
  9. "Rox closes Silverburn store". Professional Jeweller. Retrieved 11 May 2016.
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