Rowdy Baby

Rowdy Baby is a Tamil language song composed by Yuvan Shankar Raja for the soundtrack of the 2018 action comedy film Maari 2 and sung by Dhanush alongside Dhee.[1] The song was officially released on 25 October 2018 as a single from the film.[2] A Telugu version of the song was later produced for the film's dubbed Telugu version, with M. M. Manasi performing the female part instead of Dhee.

"Rowdy Baby"
Single by Yuvan Shankar Raja (composer) and Dhanush, Dhee (performer)
from the album Maari 2
LanguageTamil
Released25 October 2018
GenreFilmi, dance, electronic
Length4:44 min
LabelWunderbar Studios
Divo
Composer(s)Yuvan Shankar Raja
Lyricist(s)Dhanush
Producer(s)Yuvan Shankar Raja
Music video
"Rowdy Baby" on YouTube

Upon release, the song went viral and became very popular,[3] and its music video, released on January 2019, featuring the film's lead pair Dhanush and Sai Pallavi, broke several YouTube records, becoming one of the most viewed Indian songs of all-time.[4][5][6] Billboard listed the song in the Global Top 10 Music Videos of 2019.[7] According to YouTube Top Trending Music Videos, Rowdy Baby was the most streamed Indian video of 2019 and the seventh most globally.[8] As of February 2020, it is the only South Indian as well as Tamil language video song to garner more than 800 million views on YouTube. On 19th July 2020, it became the only South Indian song to reach 900 million views on YouTube.

Music video

The video see the film's lead pair, Dhanush and Sai Pallavi dancing to the tune in a set at the AVM studios in Chennai. Prabhu Deva was assigned to choreograph the song [9][10] along with Jani Master.[11] Sai Pallavi, who had participated in a dance reality TV show called Ungalil Yaar Adutha Prabhudeva (transl. Who of you is going to be the next Prabhudeva?) and was eliminated in the semi-finals, failing to meet him,[12] later recalled that through this song, she was eventually able to meet and work with Prabhu Deva, sharing a picture taken on the sets, which incidentally was the same sets where the show had been shot before.[13] The video was uploaded on 12 January 2019 on YouTube, and had achieved lot of views due to its choreography and picturisation.[14]

Reception

Critical response

"Rowdy Baby" was listed as one of the year's best Tamil songs by musicaloud.com,[15] and in the Top 10 Tamil songs of November on Film Companion by Karthik Srinivasan,[16] who called it a "fantastic song, with a swinging African-style guitar and funky singing by Dhanush and Dhee".[17] Aarthi Murali of Silverscreen stated the song to be "cheeky, stupid, and of the best kind".[18]

Performance and records

The music video became a viral phenomenen upon release, breaking several YouTube records. Besides being the fastest South Indian as well as Tamil language video to reach 100 million views (in 16 days),[19] it was also the first to cross 200 million views.[20] On February 8, 2019, it crossed 179 million views, beating Dhanush's previous viral hit "Why This Kolaveri Di" to become the most viewed Tamil song,[21] before beating "Vachinde", a Telugu song featuring Sai Pallavi as well, to become the most viewed South Indian song of all time.[22] In August 2019, it was said to be the "first South Indian song to cross 600 million views".[23] As of February 2020, the song has achieved over 856+ million views.[4]

It was one of the two most streamed songs on [[JioSaavn][6]

Awards
Ceremony Date Category Recipients Result
Filmfare Awards South 21 December 2019 Best Dance Choreographer – South Prabhu Deva & Jani Master Won
Best Male Playback Singer – Tamil Dhanush Nominated
Best Female Playback Singer – Tamil Dhee Nominated
South Indian International Movie Awards[24] 15 August 2019 Best Female Playback Singer Dhee Won
Zee Cine Awards Tamil[25] 4 January 2020 Best Choreographer Prabhu Deva Won
gollark: I mean, vast amounts in absolute terms, but not much compared to youtube.
gollark: There are a bunch of them, but they don't actually have very much content.
gollark: Not that you have access to that.
gollark: The osmarks video harvested from youtube™ archive, obviously.
gollark: And unpaid.

References
  1. "Dhanush-Sai Pallavi's peppy song 'Rowdy Baby' from 'Maari 2' out—Watch". Zee News India.
  2. "'Maari 2' song 'Rowdy Baby': Makers release the first track from the film - Times of India". The Times of India. Retrieved 2020-06-27.
  3. "India's Music Industry Charts Its Future as It Eyes Bigger Share of Global Market". Billboard. April 26, 2019.
  4. "Rowdy Baby hits 700M views". Dailyhunt.
  5. "Yuvan's Rowdy Baby song from Maari 2 sets big records". Moviecrow.
  6. "'Verithanam' and 'Rowdy Baby' most streamed songs by Tamil music fans". The Hindu.
  7. "Daddy Yankee, Lil Nas X Had YouTube's Most-Watched Music Videos of 2019". Billboard.
  8. "Maari 2's Rowdy Baby with Dhanush and Sai Pallavi tops 2019 YouTube list in India". The Hindu.
  9. "Sai Pallavi on working with Prabhudheva in Maari 2: Life blesses you with something better". India Today.
  10. "Here's what went behind making the chartbuster Rowdy Baby". March 2, 2019.
  11. "NTR, Ram Charan' choreographer turned assistant for Maari 2". NTV Telugu.
  12. "Maari 2 press meet: Sai Pallavi and Prabhu Deva go back a long way". in.com.
  13. "'Rowdy Baby' Sai Pallavi's photo with Prabhudeva on sets of dance show goes viral". www.thenewsminute.com. Retrieved 2020-06-27.
  14. "In love with Sai Pallavi's dance in 'Rowdy Baby'? These videos are for you!". News Minute.
  15. "Music Aloud Playback – Best Songs of 2018!". December 30, 2018.
  16. Srinivasan, Karthik (December 3, 2018). "Top 10 Tamil Songs Of November".
  17. "Milliblog Weeklies – DEC02.2018 by Milliblog!".
  18. "Rowdy Baby Lyric Video Review: The Good Kind Of Silly Stupid Love". Silverscreen.
  19. www.thenewsminute.com https://www.thenewsminute.com/article/100-million-views-just-16-days-sai-pallavi-dhanush-s-rowdy-baby-sets-new-record-95351. Retrieved 2020-06-27. Missing or empty |title= (help)
  20. "'Rowdy Baby' notches up 200 million YouTube views". The Hindu.
  21. ChennaiFebruary 8, India Today Web Desk; February 8, 2019UPDATED:; Ist, 2019 10:53. "Rowdy Baby beats Kolaveri Di, becomes most watched Tamil song on YouTube". India Today.CS1 maint: extra punctuation (link) CS1 maint: numeric names: authors list (link)
  22. https://www.sify.com/movies/sai-pallavi-s-rowdy-baby-beats-vachinde-on-youtube-imagegallery-kollywood-tcloRQfbdgdbf.html
  23. "Dhanush-Sai Pallavi's Rowdy Baby becomes first South Indian song to cross 600 million views on YouTube". India Today.
  24. "SIIMA Awards: 'Sudani from Nigeria' wins Best Film, Trisha bags two awards". The News Minute. August 17, 2018. Retrieved September 5, 2019.
  25. "Zee Cine Awards Tamil 2020: The complete winners list". January 5, 2020.
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