Ross Mitchell

Ross Mitchell Brown Jr (born January 12, 1955)[1] is an American radio news anchor and voice-over artist. He is currently the co-anchor of Mitchell & Mason in the Morning along with co-anchor Dan Mason on KKOH, Mitchell is known most widely as the former announcer on the nationally syndicated Coast to Coast AM radio show with Art Bell and George Noory. Mitchell is currently the radio announcer for The Savage Nation, Red Eye Radio and Eye on Washington on KKOH.

Mitchell began working in radio at age 13. He graduated from the University of the Pacific with a Bachelor of Arts degree in Communications. Mitchell was a disc jockey, news director, and reporter in California. In 1983, he moved to Reno, Nevada and joined what was then KOH.[2] He currently hosts Reno's Morning News on weekday mornings from 5 a.m. to 9 a.m. Mitchell was also the voice of XM Talk on XM channel 168 from 2009 to 2013.

Phil Hendrie has parodied Art Bell for many years on his own radio talk show, and impersonations of Mitchell's program introductions have always been an important element. Usually, these are focused on variants of "East of the Rockies, call...", twisted around to "If you're calling from Hell, or from Haiti, call 666-666..." and similar.

ZZ Top has also spotlighted Mitchell, featuring a clip of his introduction of the band on the album XXX.

On April 10, 2012, George Noory on Coast to Coast AM announced that Ross Mitchell's employer no longer wanted Mitchell to do the announcements for the show because the station no longer was an affiliate. According to the show's Facebook page, two other announcers — Charles Tomas and Dick Ervasti — were hired as replacements and announced that day.[3] This ended up being just a change in location, not absence, however, as Mitchell was immediately hired by Cumulus Media Networks' Red Eye Radio as that show’s voiceover announcer.[4]

On September 16, 2013, Mitchell reunited with Coast to Coast founder and original host Art Bell as announcer for Bell's new Sirius XM Radio show, Art Bell's Dark Matter.

References
  1. Kellner, Jason (October 29, 2008). "Morning show host Ross Mitchell celebrates 25 years at KOH Friday". Reno Gazette-Journal. Archived from the original on November 19, 2012. Now 53, Mitchell has no retirement plan.
  2. "Ross Mitchell-Morning Host". KKOH. Archived from the original on May 10, 2012. Retrieved November 18, 2012.
  3. "Coast has two new announcers taking the place of Ross Mitchell..."
  4. “Coast To Coast” adds new VO talent; Ross Mitchell joins “Red Eye Radio”
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