Ross Bailey

Ross Bailey (born in 1992) is an entrepreneur and the CEO & Founder of Appear Here, an online marketplace for short-term retail space.[1] Considered a commercial real estate disruptor,[2] Bailey has been featured in publications including The Financial Times,[3] The Wall Street Journal,[4] The Guardian,[5] GQ,[6] Property Week,[7] Monocle (UK magazine),[8] Wired (magazine)[9] and TechCrunch.[10]

Bailey was named one of Forbes Europe's 30 Under 30 in 2016[11] and one of Financial Times’ Top 10 under 30 tech entrepreneurs.[12] In 2018, he was listed in Fast Company's 100 most creative people.[13] He is a regular speaker at conferences regarding retail, e-commerce and technology.[14][15][16][17]

Early life

Bailey was born in London and completed his education at the School Of Communication Arts 2.0. He started his entrepreneurial journey at age 16[18] when he attended the Peter Jones Enterprise Academy[19] run by Peter Jones. Determined to launch his own business, Bailey tested his ideas by launching a string of successful pop-up shops in destinations across London, including the Rock & Rule pop up for the Queen’s Diamond Jubilee.[20] From this experience, his vision for Appear Here was born.[21][22]

Career

Businesses

In 2013, Bailey founded Appear Here. Based on the concept that renting commercial property should be as easy as booking a hotel room.[23] The company has since been hailed as the "Airbnb for retail" by Monocle[24] and a "Digital game changer for the high street" by The Guardian.[25]

Appear Here's mission is to "make vacant shop space accessible to anyone with an idea” and “to widen the pool of tenants".[26][27] Appear Here has seen over "180,000" brands and entrepreneurs using the platform[28] from first time entrepreneurs to major brands and retailers including Net-a-Porter,[29] Chanel,[30] Apple,[31] Amazon,[32] Supreme (brand),[33] the BBC,[34] Nike, Inc.,[35] Kanye West,[31] Coca-Cola,[36] Spotify[37] and Netflix.[38] The platform lets "entrepreneurs trial their ideas", rather than take out long term leases, “seeing rent as a variable cost".[39]

Appear Here has raised a total of $21.4 million in venture capital (VC) funding from the previous backers of Farfetch,[40] and Glossier,[41] and have recently announced a strategic partnership with Fifth Wall Ventures.[42][43] The company is also backed by Net-a-Porter's Natalie Massenet.[44]

Appear Here has launched offices in London,[45] Paris[46] and New York,[47] and plan to expand further into the US and Europe.[48] In London alone Appear Here launched 4,500 shops in 2018 and experienced 296% growth in demand for its spaces in the UK.[49]

In 2019, The Times reported that Bailey and Appear Here were now considering further expansion, seeking to "take on leases for entire department stores" and "capitalising on the struggles of traditional department stores on both sides of the Atlantic".[50]

gollark: I mean, why do they need 60GB of assets or whatever?
gollark: Giant expensive ultra-realistic games generally *aren't* available on Linux, but I don't like those.
gollark: I've got Factorio, KSP, some Civilization games, Poly Bridge, Stellaris, Universe Sandbox and Slay the Spire.
gollark: A surprising amount of Steam games are available, though.
gollark: You can also play exciting open-source games like Minetest, Dwarf Fortress and OpenTTD.

References
  1. "Changing Industries: Appear Here". Bloomberg. Retrieved 2016-11-07.
  2. MASHAYEKHI, REY (2017-04-27). "The Power Disruptors: The Players Who Are Upsetting Real Estate's Status Quo". Commercial Observer. Retrieved 20 March 2018.
  3. "Subscribe to read". Financial Times. Retrieved 2019-03-20.
  4. Grant, Peter (2017-10-10). "A Website for Pop-Up Stores Attracts Funding". Wall Street Journal. ISSN 0099-9660. Retrieved 2019-03-20.
  5. Sheppard, Emma. "How an 'Airbnb for retail' is bringing entrepreneurs back to the high street". The Guardian. Retrieved 20 March 2018.
  6. Lee, Josh. "The Self-Made List". GQ. Retrieved 20 March 2018.
  7. "Celebrating proptech pioneers". Property Week. Retrieved 2016-11-07.
  8. Alagiah, Matt. "The Entrepreneurs". Monocle. Retrieved 20 March 2018.
  9. Collins, Katie (2014-11-26). "Pop-up shop startup Appear Here secures £4.7m funding". Wired UK. Retrieved 20 March 2018.
  10. "Pop-Up Shops Startup Appear Here Raises $7.5M, Led By Balderton Capital". Tech Crunch. Retrieved 2016-11-07.
  11. "Meet The 30 Under 30: Retail & E-Commerce". Forbes. Retrieved 2016-11-07.
  12. "Euro tech special: Top 10 under 30". Financial Times. 2015-06-19. Retrieved 20 March 2018.
  13. "Most Creative People in Business 2018". Fast Company. Retrieved 2019-03-20.
  14. Alimonti, Isabella (2018-01-22). "Future Of Retail 2018: Connecting Digital And IRL Experiences". psfk. Retrieved 20 March 2018.
  15. "SPEAKERS "The Industry's Best Faculty!"". Shoptalk. Retrieved 20 March 2018.
  16. "Interview: Appear Here founder Ross Bailey on the future of pop-ups". Retail Design World. 2015-01-19. Retrieved 20 March 2018.
  17. Boswell, Brannon. "E-tailers use physical space as marketing channel". ICSC.
  18. "The 25-Year-Old CEO – Ross Bailey". The Gentleman’s Journal Podcast. Retrieved 20 March 2018.
  19. "Ross Bailey". Peter Jones Enterprise Academy. Retrieved 20 March 2018.
  20. Hearnden, Matt (2016-11-10). "How the Queen helped this young entrepreneur disrupt the retail industry". Virgin. Retrieved 20 March 2018.
  21. Alimonti, Isabella (2017-10-13). "How To Succeed In Retail? Be An Editor". psfk. Retrieved 20 March 2018.
  22. "The Drapers Interview: Ross Bailey, pop-up shops". Drapers online. Retrieved 2016-11-07.
  23. Stephenson, Minnie. "Mike Ashley bids to buy HMV". Channel 4 News. Retrieved 2019-03-20.
  24. Williams-Grut, Oscar. "This 25-year-old entrepreneur went from leaving school at 16 to running the 'Airbnb of retail'". Business Insider. Retrieved 20 March 2018.
  25. Kiss, Jemima (2013-03-28). "Tech Weekly Podcast: Ross Bailey on a digital game-changer for the high street". The Guardian. Retrieved 2013-03-28.
  26. "Can this start up reinvigorate retail and even save department stores?". This is Money. 2019-02-21. Retrieved 2019-03-20.
  27. "Appear Here: a one-stop shop for top pop-ups". Evening Standard. 2019-01-11. Retrieved 2019-03-20.
  28. "About Us | Appear Here". www.appearhere.co.uk. Retrieved 2019-03-20.
  29. "Appear Here: a one-stop shop for top pop-ups". Evening Standard. 2019-01-11. Retrieved 2019-03-21.
  30. Field, Hayden (2018-11-29). "If Business Is Booming, Why Is Main Street America Still Full of Empty Storefronts?". Entrepreneur. Retrieved 2019-03-21.
  31. Field, Hayden (2018-11-29). "If Business Is Booming, Why Is Main Street America Still Full of Empty Storefronts?". Entrepreneur. Retrieved 2019-03-21.
  32. "Bloomberg - Are you a robot?". www.bloomberg.com. Retrieved 2019-03-21.
  33. "Introducing the best creatives you've never heard of". www.campaignlive.co.uk. Retrieved 2019-03-21.
  34. "Introducing the best creatives you've never heard of". www.campaignlive.co.uk. Retrieved 2019-03-21.
  35. "Introducing the best creatives you've never heard of". www.campaignlive.co.uk. Retrieved 2019-03-21.
  36. "Can this start up reinvigorate retail and even save department stores?". This is Money. 2019-02-21. Retrieved 2019-03-21.
  37. "Introducing the best creatives you've never heard of". www.campaignlive.co.uk. Retrieved 2019-03-21.
  38. "Can this start up reinvigorate retail and even save department stores?". This is Money. 2019-02-21. Retrieved 2019-03-21.
  39. UK, Oscar Williams-Grut, Business Insider. "This 25-year-old entrepreneur went from leaving school at 16 to running the 'Airbnb of retail'". Business Insider. Retrieved 2019-03-20.
  40. Stevens, Ben (2018-04-17). "Net-a-Porter founder Natalie Massenet launches $75m retail investment fund". Retail Gazette. Retrieved 2019-03-20.
  41. Stevens, Ben (2018-04-17). "Net-a-Porter founder Natalie Massenet launches $75m retail investment fund". Retail Gazette. Retrieved 2019-03-21.
  42. Grant, Peter. "A Website for Pop-Up Stores Attracts Funding". The Wall Street Journal.
  43. Wayman, Rebecca. "Startup, Appear Here, secures Series B investment to boost growth in America". Bdaily.
  44. "Can this start up reinvigorate retail and even save department stores?". This is Money. 2019-02-21. Retrieved 2019-03-21.
  45. Man, Pui-Guan. "Appear Here secures $12m in funding round". Drapers. Retrieved 2019-03-21.
  46. Carter, Brea. "In pictures: Appear Here celebrates Paris launch with Fashion Week pop-up". Campaign.
  47. Weiss, Lois (2017-04-19). "Expect more pop-up stores in the Big Apple". New York Post.
  48. Wright, Emily. "Former Uber man Chris Bates brings his tech talent to Appear Here". EGI.
  49. "Appear Here: a one-stop shop for top pop-ups". Evening Standard. 2019-01-11. Retrieved 2019-03-21.
  50. "Pop-up guru Appear Here, led by Ross Bailey, branches out". The Sunday Times. 2019-02-17. ISSN 0956-1382. Retrieved 2019-03-21.


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