Roland Marchand

Charles Roland Marchand (born 1933 in Seattle, died November 14, 1997) was an American historian who taught at the University of California, Davis, where he co-founded the History Project.[1]

Early life and education

Marchand received a B.A. in journalism summa cum laude from Stanford University in 1955, after which he served as a naval officer for three years. He received his M.A. in 1961 and his Ph.D. in 1964, also from Stanford.[2][3]

Career

In 1964, Marchand joined the faculty at the University of California, Davis, where he specialized in 20th-century American history. He continued to teach there until being hospitalized in 1997 shortly before his death. He also served as the co-director of the Area 3 History and Cultures Project.[2]

Works

Marchand was the author of three American history books: The American Peace Movement and Social Reform, 1898-1918, Advertising the American Dream: Making Way for Modernity, 1920-1940, and Creating the Corporate Soul: The Rise of Public Relations and Corporate Imagery in American Big Business.[3] Advertising the American Dream has been called "a model of conceptual precision and scrupulous research" by Susan Strasser.[4]

Honors and awards

Marchand received the Distinguished Teaching Award from the University of California, Davis' academic senate.[2]

Death

Marchand died on November 14, 1997, of pulmonary fibrosis.[3]

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References
  1. "Marchand Archive". University of California, Davis. Retrieved 10 June 2016.
  2. "Roland Marchand". History Project. University of California, Davis. Retrieved 10 May 2016.
  3. "Roland Marchand, History: Davis". Calisphere. Retrieved 10 May 2016.
  4. Strasser, Susan; Marchand, Roland; Morgan, Hal; Horowitz, Daniel (December 1986). "Advertising the American Dream: Making Way for Modernity, 1920-1940". The New England Quarterly. 59 (4): 613. doi:10.2307/365255.
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