Rokin Plaza

The Rokin Plaza is a large retail complex south of the Dam in Amsterdam which used to be an office building. The name refers to the Rokin canal on which the building sits.

Rokin Plaza with the current facade in 2017.
Rokin Plaza in 2012. The facade has since then been completely transformed.
The Rokin in 2003 with Rokin Plaza in the middle.
Aftermath of the fire at Hotel Polen on 9 May 1977.

Location and interior

The complex lies behind the Madame Tussauds building. Through the building lies the Papenbroeksteeg which connects the Kalverstraat with the Rokin and also gives access to the offices and the interior court. The building houses many offices.

Hotel Polen which burned down in 1977 (causing 33 deaths) stood at the location presently occupied by the Rokin Plaza.

As of 2010 Rokin Plaza was one of the largest office buildings in the centre of Amsterdam with an office space of 5,086 m2 and a retail area of 1,308 m2.[1]

In that year the Rokin Plaza was sold to Emmes Group.[1] In August 2012 it was announced that the American fashion chain Forever 21 would open a branch in the building in late 2013.[2] This date wasn't met. After the facade was completely changed Forever 21 opened a branch in the building on 19 April 2014.[3] In another part of the building the Spanish fashion chain Pull & Bear opened a branch.[4]

gollark: Well, I guess it's not money as much as equity and stuff, partly?
gollark: The thing where people get paid for labour but also profit exists?
gollark: I mean, abstractly, most people probably do or at least claim to.
gollark: There's nothing wrong with doing good in a way which also brings you some profit.
gollark: Oh no, imagine doing good things and having a system reward you slightly for it via tax writeoffs?

References
  1. "Rokin Plaza in Amsterdam". Bloomberg Businessweek. Bloomberg. July 12, 2010. Retrieved December 11, 2011.
  2. (in Dutch) Modeketen Forever 21 opent eind 2013 deuren in Amsterdam, Het Parool, 10 August 2012.
  3. (in Dutch) Forever 21 Amsterdam: nog drie dagen, www.dichtbij.nl, 16 April 2014.
  4. (in Dutch) Pull & Bear opent in Amsterdam, www.retailnieuws.nl, 23 October 2013.
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