Rocco Did It Again!

Rocco Valdes (born October 2, 1980) better known by his stage name Rocco Did It Again!, is an American record producer, songwriter, music publisher, and music executive.[1][2]

Rocco Valdes
Born (1980-10-02) October 2, 1980
Hialeah, FL
GenresHip hop
Occupation(s)
  • Record Producer
  • songwriter
  • music publisher
  • record executive
InstrumentsBass, drums, guitar, synthesizer, sequencer, sampler, vocals
Years active2002–present
LabelsDef Jam
Associated acts

Beginning in 2002, Valdes's career shares business and creative operations in the hip hop genre and music industry. He was appointed A&R for Def Jam Recordings in 2002, and discovered and managed renowned American singer T-Pain in 2005. On the creative side, he served as a producer and songwriter for singles including "223's" by YNW Melly & 9lokkNine, and "Jump" by DaBaby & Youngboy Never Broke Again, among others.

Life

Rocco was born in Hialeah, FL, where he attended Hialeah-Miami Lakes Senior High School. After High School, Rocco developed an interest in music and decided to go Full Sail University in Winter Park, FL. Initially, Rocco wanted to be a music engineer but decided to he was more intrigued by the business side of music only to find himself back on the technical side of music later in his career.[3][4]

Career

Rocco's music career started in 2002 at record label Def Jam Recordings where he worked as an assistant for two years. In 2004, Rocco becomes a music manager and started managing music producer Jim Jonsin. In 2005, Rocco discovered artist T-Pain and managed his career for 10 years. In 2012, Rocco also discovered artist Austin Mahone and in 2018 he discovered artist 9lokknine. In 2019, Rocco Produced 223's by YNW Melly and 9lokknine which ranked at #2 on Spotify Top 50 in the United States and #34 on the Billboard Hot 100 chart. In 2020, Rocco produced the song “Jump” for Da Baby and Youngboy Never Broke Again.[5][6]


Discography (Producer/Composer)
List of songs as either producer or composer
Artist(s) Year Album Song(s)
J-Shin 2006 All I Got Is Love
T-Pain 2008 Three Ringz
T-Pain 2008 Three Ringz
Maejor 2010 Upside Down 2
Pitbull (rapper) 2010 Armando (album)
Bow Wow (rapper) 2011 I'm Better Than You
Lil Wayne 2011 --
Timeflies 2014 After Hours (Timeflies album)
9lokkNine 2018 Lil Glokk That Stole Kristmas
YNW Melly 2019 Melly vs. Melvin
Big Klit 2020 --
  • Boy Bye
DaBaby 2020 Blame It On Baby
  • Jump featuring (Youngboy Never Broke Again)

Singles produced
List of singles as either producer or co-producer, with selected chart positions and certifications, showing year released, performing artists and album name
Title Year Peak chart positions Certifications Album
US US R&B US
Rap		 AUS CAN GER IRL NZ SWI UK
"223's"
(YNW Melly featuring 9lokkNine)		 2019 341714-27—5338—69 Melly vs. Melvin
"Jump"
(DaBaby featuring YoungBoy Never Broke Again)		 2020 1796————-—-
  • RIAA: Gold
 Blame It on Baby
"—" denotes a recording that did not chart or was not released in that territory.

References
  1. Reid, Shaheem. "T-Pain's Managers Say The Best Place To Do Business Deals In Miami Is ... A Strip Club!". MTV News. Retrieved 2020-05-08.
  2. "Meet Rising Producer Rocco Did It Again!". The Hype Magazine. Retrieved 2020-05-08.
  3. "The Making of Baby Bieber". The Hollywood Reporter. Retrieved 2020-05-08.
  4. "Rocco "Did It Again!" Valdes". Billboard. Retrieved 2020-05-08.
  5. "Rocco Valdes | Credits". AllMusic. Retrieved 2020-05-08.
  6. "The Making Of YNW Melly "223s" With 9lokknine & Rocco Did It Again!". Genius. Retrieved 2020-05-08.
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