Robin Wight

Robin Wight CVO is president of The Engine Group ('Engine') and co-founder of advertising agency WCRS in the United Kingdom.[1] He also established the Ideas Foundation, a charity which aims to nurture creatively gifted young people.[2]

Early life

Educated at Wellington College followed by St Catharine's College, Cambridge, Wight founded his first advertising agency whilst still an undergraduate at university. He left Cambridge before graduating to pursue a career in the advertising industry.[3] He was described as "The Undergradman" by an article in The Guardian newspaper which led to his first job as a copywriter.[3]

Career

Wight was soon employed at the advertising agency Collett Dickenson Pearce. After spending a decade there he co-founded advertising firm Wight Collins Rutherford Scott ('WCRS') in 1979.[2] Wight was the creative force behind a number of groundbreaking campaigns for 118 118, Orange, Carling Black Label and BMW.[4]

In 2004 he was part of the WCRS management team that led the buyout from parent company Havas Advertising.[5] He was subsequently made joint chairman of WCRS under the new structure and then President of Engine in 2008. In 2010 Wight stood down from the board of Engine to focus on his charitable interests, though he remains President of the UK company.[6]

Charitable work

Wight has pursued many notable interests in addition to his work at WCRS and Engine. Between 1997 and 2002 he was Chairman of the Duke of Edinburgh Award's Charter for Business, a role for which he was appointed a Commander of the Royal Victorian Order (CVO) in the 2000 Birthday Honours.[7] As chairman Wight helped to raise over £50million for the Duke of Edinburgh Award.[5] From 1997 to 2006 he was chairman of Arts & Business, a charity that encourages Business to support the arts.[8]

In 2003 Wight founded the Ideas Foundation,[9] a charity that helps identify and nurture creatively gifted young people, primarily from ethnic minority backgrounds. The organisation has collaborated with 100 schools to date and in 2016 announced a partnership with The Evening Standard.[2] In September 2016 the foundation will establish a free school in West Greenwich which will focus on creative skills.[10]

Wight is also on the Board of Directors at Plotr,[11] a site aimed at providing a wide variety of careers advice and guidance, including through the use of an online game.[12]

Media

Wight has written two books "The Day The Pigs Refused To Be Driven To Market" (1972), a study of advertising and consumerism and "The Peacocks Tail and the Reputation Reflex; the neuroscience of arts sponsorship"(2007),[13] a study of the biological purpose of art.[14] His advertising career was profiled on BBC Radio 4 in a programme titled 'The Most Fun You Can Have With Your Clothes On'.[15]

Personal life

Wight married Countess Paola Kovacz von Csaky,[16] a barrister specialising in intellectual property law, in 2013.[17] He has five children from previous marriages.[3] His father, Ian, was a Brigadier in the British Army.[18] His mother, Pamela (née) Groves was the daughter of Air Commadore R.M. Groves, the first Deputy Chief of the Air Staff of the RAF. Two of Wight's great grandparents were members of Parliament for Salford East and Salford West where the family brewery, Groves and Withnal was located.[19] The Groves family established the Salford Lad's Club,[20] still operating today, which featured on the cover of the Smiths album in 1986.

During the 1987 general election, Wight stood as the Conservative candidate for the safe Labour seat of Bishop Auckland. His 18,613 votes have been unmatched by any Conservative candidate until the 2017 General Election; of three candidates, he came second. He retains an active interest in politics and ran an anti-Gordon Brown campaign at the 2010 general election.[21]

gollark: Duck you to hole!
gollark: Duck you, dany!
gollark: FOR YOUR INFORMATION I'm only 6.
gollark: sw\*aring is a sw\*ar word!
gollark: In Windows quality control, sure, but I'm sure they'll *somehow* get a completely unrelated department to do a ridiculous thing for no reason.

References
  1. "Robin Wight". Enginegroup.com. Retrieved 11 April 2016.
  2. Chris Blackhurst (3 July 2015). "Robin Wight: Standard backs ad campaign to help disadvantaged onto career ladder | Analysis & Features | London Evening Standard". London Evening Standard. Retrieved 11 April 2016.
  3. Jo Adetunji. "Interview with Robin Wight: 'It's the future of advertising, of everything' | Media". The Guardian. Retrieved 11 April 2016.
  4. "WCRS founder Robin Wight picks his Desert Island Ads | MAA". Moreaboutadvertising.com. Retrieved 11 April 2016.
  5. 20 June 2004 (20 June 2004). "The Wight stuff". The Daily Telegraph. Retrieved 11 April 2016.
  6. Kimberley, Sara (15 November 2010). "Engine restructure sees Klein become sole CEO". Campaignlive.co.uk. Retrieved 11 April 2016.
  7. "In Depth | Royal Victorian Order and Medals". BBC News. 16 June 2000. Retrieved 11 April 2016.
  8. Robin Wight. "Robin Wight, Arts & Business Ltd: Profile & Biography". Bloomberg. Retrieved 11 April 2016.
  9. "Inspiring Creativity in Young People |". Ideas Foundation. Retrieved 11 April 2016.
  10. "About Us". The Ideas College. Retrieved 11 April 2016.
  11. "Robin Wight". Plotr. Retrieved 11 April 2016.
  12. "The Game | Plotr Careers Advice Quiz". Plotr. Retrieved 11 April 2016.
  13. Robin Wight; Richard Dawkins; Stephen Fry; Helena Kennedy; Chris Smith; Deyan Sudjic; Raymond Tallis; Alan Yentob. "The Peacock's Tail and the Reputation Reflex: The Neuroscience of Art Sponsorship". Amazon.com. Retrieved 11 April 2016.
  14. Grant Pooke. "Contemporary British Art: An Introduction". p. 262. Retrieved 11 April 2016.
  15. "BBC Radio 4 – Advertising: The Most Fun You Can Have With Your Clothes On!, Episode 2". BBC. 13 October 2009. Retrieved 11 April 2016.
  16. Woman, Global. "Countess Paola Kovacz von Csaky: From Fashionista to Barrister – Global Woman magazine". Globalwoman.co. Retrieved 11 April 2016.
  17. "Mr R. Wight and Countess Paola Kovácz von Csáky – Engagements Announcements – Telegraph Announcements". The Daily Telegraph. 29 June 2013. Retrieved 11 April 2016.
  18. "WIGHT – Deaths Announcements – Telegraph Announcements". The Daily Telegraph. 3 May 2009. Retrieved 11 April 2016.
  19. "Groves & Whitnall, 1880s Brewery Visit | The Groves & Whitnall's Globe Works". Grovesandwhitnall.co.uk. Retrieved 11 April 2016.
  20. "Visit Us". Salford Lads Club. Retrieved 11 April 2016.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.