Ritani

Ritani is a fine jewelry company specializing in engagement rings and bridal jewelry. The company is based in New York. Initially a wholesale jewelry brand, Ritani launched its e-commerce website in October 2012.[1] Customers are able to design a custom engagement ring online, then have the ring shipped to a nearby jewelry store to preview in person.[2] The combination of online and in-person shopping puts Ritani in competition with online jewelry retailers such as Blue Nile Inc.James Allen and Ringsberry (jewelry)|James Allen]], as well as traditional jewelers like Tiffany & Co. In 2012, chief investor Cantor Fitzgerald invested $15 million in Ritani, following the Julius Klein Group selling their stake in the company.[3] In January 2014, Ritani was selected for the Forbes list of America's Most Promising Companies[4] for their unique "clicks and bricks" model that blends online shopping and brick-and-mortar stores.[5] In June 2014, Ritani announced that former Blue Nile. CEO Diane Irvine had joined the company's board of directors.[6] Ritani's network of independent jewelry store partners has over 180 locations across the US and Canada.[7] The focus of "clicks and bricks" is to educate and guide the customer as they design their own ring,[8] and then establish trust and confidence with a free in-store preview.[9] Ritani has an inventory of over 60,000 diamonds ranging in price from $184 to $1.7 million.[10]

Ritani
IndustryJewelry
Founded2011
HeadquartersWhite Plains, New York
Websitewww.ritani.com

References
  1. Revamped Ritani marries online and in-store shopping, Sanders, Lorraine. Fast Company. Published October 12, 2012; retrieved April 9, 2014.
  2. Engagement ring designer Ritani sparkles with $15M, combines clicks with bricks, Cook, John. GeekWire. Published October 11, 2012; retrieved April 9, 2014.
  3. Julius Klein Sells Stake in Ritani as Brand Launches E-Commerce Site, Bates, Rob. JCK Online. Published October 11, 2012; retrieved April 9, 2014.
  4. America's Most Promising Companies List. Forbes. Published January 2014; retrieved May 16, 2014.
  5. Ritani on Forbes America's Most Promising Companies List. Forbes. Published January 2014; retrieved May 16, 2014.
  6. Tech Moves: Zillow CMO named to Avvo board; Blue Box bolsters team; Dendreon CEO out; Snap Skout’s new COO and more. GeekWire. Published June 10, 2014; retrieved June 16, 2014.
  7. Ritani Creates RFID Solution to Engage Shoppers, Increase Sales, Swedberg, Claire. "RFID Journal". Published June 3, 2014; retrieved June 4, 2014.
  8. This Month in Bespoke: Ritani. Markets Media. Published February 24, 2014; retrieved May 16, 2014.
  9. How is Ritani Disrupting Luxury Retail?. Bloomberg TV. Published February 14, 2014; retrieved May 16, 2014.
  10. Dealing diamonds online. Opening Bell with Maria Bartiromo. Published May 13, 2014; retrieved May 16, 2014.
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