Richard Cuthbertson

Richard Cuthbertson is, as at February 2011, the research director of the Oxford Institute of Retail Management (OXIRM) at Saïd Business School, University of Oxford, where he is a senior research fellow. He is also a fellow of Green Templeton College.[1]

He was awarded a doctorate from the University of Southampton in 2003 and a First Class Degree in management science from Lancaster University in 1986.[2][3] Prior to moving to Oxford he was a senior lecturer at Bournemouth University; before that he worked for Unipart and British Gas in marketing and supply chain management.[1]

He has written over 100 articles, has founded and directs several programmes for business executives and has won the Pegasus Prize, an award for "eBusiness Future Insights" sponsored by Pegasus Solutions.[1][4]

Dr Cuthbertson’s research interests focus on how society, the economy, and the environment are influenced and changed by retailers and service providers. In particular, he considers

the extent to which service innovation and customisation through information can be efficiently leveraged in a mass market – leading to improved customer experiences, linking service operations and service marketing.[1]

His areas of expertise are said to be retail policy, service innovation and the customer experience, sustainable supply chains and distribution, and loyalty management.[2]

References

1. "Richard Cuthbertson". Green Templeton College. Retrieved 2011-02-11.
2. "Richard Cuthbertson". Said Business School. Retrieved 2011-02-11.
3. ORCID. "Richard Cuthbertson (0000-0002-9192-5337)". orcid.org. Retrieved 2020-07-21.
4. "4th Annual IBM eBusiness Conference". University of Surrey. 2003-07-29. Archived from the original on 2012-03-18. Retrieved 2011-02-11.

• Bell, Richard; Cuthbertson, Richard (2004). "Collaboration in the retail supply chain". In Reynolds, J.; Cuthbertson, C.; Bell, R. (eds.). Retail strategy: the view from the bridge. Butterworth-Heinemann. ISBN 978-0-7506-5696-2.