Richard A. Bettis

Richard A. Bettis is the Ellison Distinguished Professor of Strategy and Entrepreneurship at the Kenan-Flagler Business School, University of North Carolina at Chapel Hill. He is known for his work on corporate strategy, global business strategy and strategic management. He is a former president of the Strategic Management Society and was the Co-Editor of Strategic Management Journal from 2007-2015.[1][2][3]

In 1986, Bettis and his co-author C.K. Prahalad coined the term dominant logic to describe deep-set cultural norms and thought patterns that drive managerial action in firms.[4][5][6]

Selected publications
  • Hu, Songcui, Zi‐Lin He, Daniela P. Blettner, and Richard A. Bettis. "Conflict inside and outside: Social comparisons and attention shifts in multidivisional firms." Strategic Management Journal (2016).
  • Kim, Changhyun, and Richard A. Bettis. "Cash is surprisingly valuable as a strategic asset." Strategic Management Journal 35, no. 13 (2014): 2053-2063.
  • Bettis, Richard A., and Michael A. Hitt. "The new competitive landscape." Strategic management journal 16, no. S1 (1995): 7-19.
  • Bettis, Richard A., and Coimbatore K. Prahalad. "The dominant logic: Retrospective and extension." Strategic management journal 16, no. 1 (1995): 5-14.
  • Prahalad, Coimbatore K., and Richard A. Bettis. "The dominant logic: A new linkage between diversity and performance." Strategic management journal 7, no. 6 (1986): 485-501.
  • Bettis, Richard A., and Vijay Mahajan. "Risk/return performance of diversified firms." Management Science 31, no. 7 (1985): 785-799.
  • Bettis, Richard A. "Performance differences in related and unrelated diversified firms." Strategic Management Journal 2, no. 4 (1981): 379-393
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References
  1. "Rich Bettis - Faculty UNC Kenan-Flagler Business School". www.kenan-flagler.unc.edu.
  2. "Richard Bettis, University of North Carolina at Chapel Hill". Strategic Management Society.
  3. Oetzel, Jennifer (1 December 2017). "Bettis, Richard (Born 1947)". In Augier, Mie; Teece, David J. (eds.). The Palgrave Encyclopedia of Strategic Management. Palgrave Macmillan UK. pp. 1–2. doi:10.1057/978-1-349-94848-2_621-1. ISBN 978-1-349-94848-2.
  4. Easterby-Smith, Mark, and Marjorie A. Lyles, eds. Handbook of organizational learning and knowledge management. John Wiley & Sons, 2011.
  5. "Reversing the Curse of Dominant Logic". 2012-03-26.
  6. Bettis, Richard A. and Daniela Blettner. "Dominant Logic" Palgrave encyclopedia of strategic management (2014).
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