Red Ventures
Red Ventures is an American marketing company incorporated in the State of South Carolina.[2] The company acquires customers for brands in the home services, financial services, and healthcare industries.[3]
Limited liability company | |
Industry | marketing software industry |
Founded | Charlotte, North Carolina (2000) |
Headquarters | Indian Land, South Carolina |
Key people | Ric Elias,[1] Chief Executive Officer Dan Feldstein, Chief Marketing Officer Mark Brodsky |
Services | Online marketing services Customer acquisition marketing |
Number of employees | 3,600 |
Website | www.redventures.com |
Red Ventures’ corporate headquarters is located in Indian Land, South Carolina, a suburb of Charlotte, North Carolina.[4] International offices are located in Sao Paulo, Brazil, and London, UK. In 2017, Red Ventures acquired Bankrate for $1.24B[5] (based in New York City) and Atlanta-based Allconnect, a marketing partner for utilities and energy companies.[6]
The company had additional locations in Charlotte (consolidated to Headquarters in 2019), Miramar, Florida and San Antonio, Texas (consolidated to headquarters in 2014).[7]
Brief history
- 1999: Red F, the precursor to Red Ventures, was founded by Ric Elias and Dan Feldstein [8]
- 2003: Red Ventures is launched, beginning with DIRECTV (DirectstarTV brand).[9]
- 2008: Red Ventures acquires Modern Consumer[10]
- 2010: General Atlantic announces investment in Red Ventures, and Managing Director Anton Levy joins the board of directors.[11][12][13]
- 2012: Red Ventures acquires www.homeinsurance.com and with it a satellite office in Wilmington, NC.[14]
- 2015: Silver Lake announces $250M strategic investment in Red Ventures.[15]
- 2015: May - Red Ventures acquires Imagitas from Pitney Bowes for $310M.[16]
- 2016: Red Ventures acquires Soda.com[17]
- 2017: Red Ventures acquires Choose Energy[18]
- 2017: Red Ventures acquires Allconnect[19]
- 2017: Red Ventures acquires Bankrate, Inc.[20]
- 2019: Red Ventures acquires HigherEducation.com[21]
- 2019: Red Ventures acquires Healthline[22]
References
- Bio of Elias (accessed 2012-03-10).
- South Carolina Secretary of State: Search Business Filings
- "Red Ventures - What We Do". www.redventures.com. Retrieved 2018-04-09.
- "Red Ventures CEO: We're going to keep growing". charlotteobserver. Retrieved 2018-04-09.
- CNBC (2017-07-03). "Red Ventures to buy Bankrate for $1.24 billion". CNBC. Retrieved 2018-04-09.
- "Red Ventures acquires Allconnect - 2017-09-07 | Crunchbase". Crunchbase. Retrieved 2018-04-09.
- Contact Us, Red Ventures website; retrieved June 09, 2011
- "Staying in Red brings new life", Charlotte Business Journal, November 2, 2007
- Leadership: Ric Elias, Red Ventures Website, retrieved July 30, 2008.
- “Red Ventures Acquires Lead Generation Firm Modern Consumer”, Direct Magazine, June 23, 2008
- http://www.prnewswire.com/news-releases/red-ventures-announces-growth-capital-investment-by-general-atlantic-100520839.html
- "General Atlantic Team - Anton J. Levy". General Atlantic website. Retrieved 4 November 2015.
- "Press Release". General Atlantic. Retrieved 15 January 2016.
- http://www.bizjournals.com/charlotte/news/2012/04/03/red-ventures-buys-homeinsurancecom.html
- Merced, Michael J. de la. "Silver Lake Makes Big Bet on Red Ventures, a Digital Marketing Company". DealBook. Retrieved 2017-03-06.
- "We Are Red Ventures". www.redventures.com. Retrieved 2017-03-06.
- "We Are Red Ventures". www.redventures.com. Retrieved 2017-03-06.
- "We Are Red Ventures". www.redventures.com. Retrieved 2017-03-06.
- "We Are Red Ventures". www.redventures.com. Retrieved 2017-03-06.
- "Red Ventures Announces Closing of Acquisition of Bankrate, Inc". www.redventures.com. Retrieved 2017-11-08.
- "Red Ventures Acquires HigherEducation.com". www.redventures.com. Retrieved 2019-05-13.
- "Red Ventures Acquires Healthline Media". www.redventures.com. Retrieved 2019-08-07.
Red Ventures is sometimes referred to as RedVentures.