Red River Cereal

The Red River Cereal is a porridge, or hot cereal, made with a blend of cracked wheat, rye, and brown flaxseeds that was first created in 1924 in Manitoba Canada. The cereal takes its name from the Red River of the North, more specifically the valley surrounding Winnipeg. The Red River brand name was acquired in 1995 by Robin Hood Multifoods, Inc. of Markham, Ontario, part of the Smucker Foods of Canada Co. [1]

Smuckers, the current owner of the brand made a decision to withdraw Red River Cereal from the US retail market.[2] Red River is now only available in the United States through mail order or internet sales.

On September 24, 2011 the Canadian Food Inspection Agency issued an allergy alert[3] that the 1.35 kg size of the product sold in Canada contained undisclosed soy, one of the nine most common food allergens. Voluntarily, the manufacturer temporarily removed the product from the marketplace. The packaging has since been altered to include a warning about the presence of soy.

As of 2014-11-18, following the recall of the product, the recipe has been altered and the ingredients listed on the box are: "Steel cut Wheat, steel cut Rye, cracked and whole Flax. May contain Barley, Mustard, Oat, Sesame seed, Soybean and Triticale ingredients" [1].

Imported by Smuckers foods of Canada, Red River cereal is now labeled as a product of the United States.

References
  1. Drinkwater, Rob (7 December 2011). "Red River cereal returning after label change". Winnipeg Free Press. Retrieved 4 October 2012.
  2. "Red River Cereal Discontinued (USA only)". Canada's Food. Canadasfood.com. Retrieved 27 September 2019.
  3. "Allergy Alert: Undeclared Soy in Red River Brand Hot Cereal". Canadian Food Inspection Agency. September 24, 2011. Retrieved 4 October 2012.

Some recipes using Red River Cereal to make treats, muffins, and bread.

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