Randall Rothenberg

Randall Rothenberg is a business executive, author, and former news and business reporter. Since 2007 (with a brief interruption) he has been the president and CEO of the Interactive Advertising Bureau, the trade association for interactive marketing in the U.S. In 2017 Patrick Dolan assumed the role of president at the trade association.[1]

Randall Rothenberg, 2016

Biography

Before joining the IAB in 2007, Rothenberg was the Senior Director of Intellectual Capital of Booz Allen Hamilton, where he oversaw business development, knowledge management, and thought leadership activities, and directed the award-winning quarterly business magazine strategy+business, Strategy+Business Books, www.strategy-business.com, and other electronic and print publications published for senior business executives by Booz Allen. He has also served as the firm’s CMO.

Prior to Booz Allen, Randall spent six years at The New York Times, as the technology editor and politics editor of the Sunday magazine, the daily advertising columnist, and a media and marketing reporter. For 10 years, he was a marketing and media columnist for Advertising Age.

In 2010 Rothenberg briefly left the IAB to become the first Chief Digital Officer of Time Inc., in what was reported as the first major personnel move by Time's new CEO Jack Griffin.[2] Six months later, after Time fired Griffin, Rothenberg returned to the IAB.[3]

Books

Rothenberg wrote the 1994 book Where the Suckers Moon, which discussed changes in the advertising industry, using as a case study Subaru's problematic 1991-1993 effort to enliven its cars' staid image by engaging Wieden+Kennedy, an ad agency with a reputation for "cool".[4][5] Rothenberg also wrote The Neoliberals: Creating a New American Politics, a 1984 study of the influence of neoliberalism in the U.S. Democratic Party.[6][7]

Personal life

Rothenberg was born to a Jewish family[8] and received an undergraduate degree in classics from Princeton University in 1978, where he was a member of the Ivy Club.[9]

gollark: Oh, and their app wouldn't run on my rooted phone (until I switched to Magisk), which is annoying of them.
gollark: My bank requires *8 to 16* character passwords. And, for their login, requires me to type in specific characters of said passwords, which basically requires writing it down or getting said characters on my computer, which *worsens* security.
gollark: I run Discord in Firefox and it still somehow manages to use hundreds of megabytes of RAM...
gollark: Or I just haven't been exposed to enough internet.
gollark: True, true.

References
  1. https://www.bloomberg.com/research/stocks/private/person.asp?personId=39102011&privcapId=7959663&previousCapId=7959663&previousTitle=Interactive%20Advertising%20Bureau,%20Inc.
  2. Nat Ives, "Time Inc. Names IAB CEO Randall Rothenberg Its First Chief Digital Officer", Advertising Age, December 13, 2010.
  3. "First Mover Interview: Randall Rothenberg. Back at the IAB, the short-time Time Inc. exec ruminates on post-modern man." Adweek, April 17, 2011.
  4. "Where the Suckers Moon: An Advertising Story" (review), The Economist, July 15, 1995  – via HighBeam Research (subscription required) .
  5. Karen Stabiner, " Endless Appetite for Success Drives the Advertising World", Los Angeles Times, December 22, 1994.
  6. Jonathan Yardley, "The Politics and Power Plays of the 'Neoliberals'", The Washington Post, July 1, 1984.
  7. Shirley Horner, "About Books", The New York Times, August 5, 1984.
  8. Randall Rothenberg (Nov 2007). "Interactive Audience Research & The Quest for Truth". It was a good choice for a Jewish boy from Northeast Philly
  9. Randall Rothenberg, "An Old Club Breaks Bread, and a Tradition Crumbles", The New York Times, May 4, 1991.
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