Rado (watchmaker)
Rado is a Swiss luxury watchmaking company founded in 1917 and headquartered in Lengnau, Switzerland.[1] In 1962 it launched the first scratch-resistant watch, the DiaStar. Today the company produces about half a million watches a year with a staff of about 470.
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| Privately held company (belongs to Swatch Group) | |
| Industry | Luxury goods, Watch manufacturer |
| Founded | 1917 as Schlup Co by Fritz, Ernst and Werner Schlup |
| Headquarters | Lengnau, Switzerland |
Key people | Matthias Breschan (CEO) |
| Products | Watches |
Number of employees | 470+ (worldwide) |
| Parent | The Swatch Group |
| Website | www.rado.com |
After Diastar. Which was launched in 1962. RADO became market leader in manufacturing Hi-Tech Ceramic Watches. Their Lineup from True Thinline to Special Editions. RADO has been market trend setter, when it comes to Ceramic Watches.
Rado design and material innovations continued apace into the 1970s and 80s. The first gold-coloured DiaStar debuted in 1972, and 1976 marked the introduction of the minimalistic Rado Dia 67, which featured innovative case construction entirely covered by an edge-to-edge metalised sapphire crystal. In 1986 the Rado Integral exploded onto the scene, revolutionizing the watch industry with its use of scratch-resistant high-tech ceramic in the bracelet.
Rado ushered in the new millennium with the innovative eSenza, the first Rado watch designed without a crown. The revolutionary Rado V10K was unveiled in 2002; made of high-tech diamond, it is as hard (10,000 Vickers) and resilient as a real diamond. To end the decade in style, Rado honoured its design heritage with the release of the r5.5 collection, a minimalist masterpiece and the brainchild of renowned British designer Jasper Morrison.
2011 saw the advent of Rado‘s ultra-slim ceramic masterpiece: the True Thinline, which measures in at an unbelievable 5 mm. In 2012 the sporty-chic Rado HyperChrome built on the True Thinline’s case technology, doing away with the previously required stainless steel "core" in favour of a sleek monobloc case. Rado broke new ground in touch technology with the Esenza Touch (2013), a "crownless wonder" that can be set with a simple touch and swipe, and the HyperChrome Dual Timer (2014), a clever travel timepiece with a touch-controlled time zone swap function. In 2015 Rado unveiled chocolate brown high-tech ceramic, a stylish addition to Rado’s high-tech ceramic colour palette.
RADO launches their Rendition of Famous Captain Cook, which is became their new Top Selling Collection.
